Commentary

How This Evins Communications' Exec Plays To Win

by Lisa Singer , Staff Writer, September 19, 2024

Evins Communications' Jacqueline Long talks embracing failure, lessons learned, and allowing people to shine.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

Jacqueline Long reveals her two secret weapons. The first is her curiosity. The Evins Communications’ president believes staying inquisitive and mastering active listening has enabled her to grow and better connect with others. Her second secret weapon - - or “superpower” - - is her proficient knowledge of the best candy combos, including what never to mix with Good & Plenty! In this episode of Brand Insider: BTS, Jacqueline also offers valuable advice for emerging leaders, encouraging them to embrace a non-linear path. She goes on to share insights for creating an inclusive work culture, the value of taking risks, and the scariest food delicacy she’s ever been served…it was still moving! You can watch the entire conversation above.

brand marketing, communication, communications, communications planning, content marketing, food, integrated marketing, marketing, public relations, women

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