Bagel Brands' Jessica Serrano on staying curious,
learning to embrace small talk, and her 90 Day obsession.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the
process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull back the curtain on some
of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
What does great leadership look like when you’re stepping into a beloved brand? For Jessica Serrano, it starts with listening. At the time of this interview, Jessica was CMO of Dig
Inn. She has since stepped into a new chapter as CMO of Bagel Brands, overseeing brand, digital, culinary innovation, and guest experience strategy across the brands portfolio. In this episode of
Brand Insider: BTS, Jessica shares with Lisa Singer the leadership lessons that shaped her career — from taking on the job no one else wanted to rejecting advice that prioritized likability over
effectiveness. She opens up about leading with intention, showing the “quiet parts” of herself at work, and why creating an energizing environment for her team matters just as much as
driving growth. Jessica also reflects on how her personal life — including raising twins with her husband — has sharpened her perspective on purpose, priorities, and what success really
looks like. Watch the full conversation in the video above.
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