Audi of America has once again elevated its top communications executive to the chief marketing officer position.
The automaker announced today the creation of a brand marketing team and appointed Emilie Cotter to head it, effective immediately. Her title is now head of brand marketing and communications, chief marketing officer.
The integrated function will unify brand strategy, marketing and external communications to accelerate growth and transition consumers to an electric future, according to Audi.
“This restructure comes at a critical inflection point in the U.S. for Audi and the automotive industry,” said Daniel Weissland, president of Audi of America in a release. “Emilie’s strong leadership will drive innovative brand strategies, enhance collaboration and put a laser focus on the customer as we continue our ambitious growth.”
Cotter brings over 25 years of experience leading brands through transformation across industries ranging from media and entertainment to technology and retail. She joined Audi of America in 2020, most recently serving as chief communications officer overseeing brand, lifestyle, product and corporate communications.
Prior to Audi, she served as the chief brand officer for Marketplace, as well as senior vice president and partner at FleishmanHillard. In addition, she was head of corporate and brand Communication for Lucasfilm, Ltd.
Cotter replaces Tara Rush, who left the position in July. Like Cotter, Rush was also head of communications before rising to the CMO slot.
Since her departure, Jessica Thor, Audi of America’s director for brand strategy and Maggie Mohiuddin, director of brand channel, have been leading marketing at the Volkswagen Group’s luxury subsidiary on an interim basis.