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Anecdotally, one of the PR people cited "speed" as a big differentiator, which doesn't surprise me, but what I really understand is how they are materially different in the substance of where media gets planned, bought and sold.
Beyond that, I'd like to understand what controls these developers are using to train their AI models and to make sure they yield trustworthy recommendations.
And this just in... as I was getting ready to press the button on today's Media3.0 newsletter, I just got a press pitch for "10 Pitfalls For Using Artificial Intelligence In Sales And Marketing," which oddly just included three of them: that AI lacks "emotional intelligence,"a moral compass, and common sense."
In my experience, so do some pitches form human PR pros.
Interestingly, I just indexed "AI" enabled, powered, generated messages in my inbox today and through 2:45 pm, I received 39.
Oh, and about the M3DIA image in today's newsletter, it's just something I was toying with, because I'm not thrilled with the "Media3.0" logo that we started this newsletter with.
I like the position of "Media 3," just not the .0 and the way it's connected in our current logo.
So I mocked up my own variant merging the numeral 3 in place of the letter e in media.
What do you think? Does that work, or should we stick with the current "Media3.0" version?
Nice idea, but the large model producing this used a font that is EVERYWHERE. So uyou have a logo with a nice idea that looks the same as everything. Which is sort of the point of your article.
I agree with Mr. Pait. Top of mind--my first reaction--it's a media buying agency logo. Second thought was--it's not significantly better than your original--but original could use a graphic refresh. Keep versioning and retesting.
Agree with font comment, but also could be some market confusion when searching for your company...quite a few media buying and marketing companies spelling that way. Not inituitive if a potential reader is trying to find you by search. I agree with you that i like your current Media3.0 positioning, and personally dont mind your current logo because its simple, readable and with all the email i get I can easily recognize it. But if you really want to explore changing it maybe upload some directives in an A.I image maker for what you see as your positioning. Just an idea!