• by Fern Siegel , 6 hours ago

Creative agency Starfish is launching a brand platform for Crisil, an S&P Global company.

Crisil specializes in credit ratings, data and analytics. The new platform, “Crisil. The Coefficient of Confidence,” unifies the company’s global positioning with new visual assets and activations, while refining its message. 

“At the heart of Crisil's reputation is one defining strength; confidence anchored in precision,” said David Kessler, Starfish CEO. “Our work distilled this essence into a compelling platform that aligns strategy with experience, and helps the brand show up with clarity in every market and touchpoint.”

Starfish's branding work includes Avis, Dunkin', Samsung and PwC.