• by Fern Siegel , September 23, 2024

Kasia Bannon has formed Grandmerci, a new branding entity.

Bannon, most recently led the North American arm of WPP’s Design Bridge and Partners, which she launched in 2013 and handled through its WPP acquisition in 2017. She also oversaw the merger with sister agency Superunion.

Earlier, she held posts at Wren & Rowe Ltd and Claessens International.

Now, she's heading an independent branding company targeting U.S. and global clients across B2B and B2C.

“With Grandmerci, I’m able to get back to what I love — which is being hands on with my clients and helping them solve their branding challenges with empathy, agility and results,” Bannon said. “In today's climate, brands need an agile partner that's fit for purpose. The ones ideating the work, always do the work.

Grandmerci says it delivers transformational work — without expensive overhead — via a seasoned team of 16 staffers.

Current clients include Ansira, a brand-to-local tech platform, and a number of alcoholic beverage companies, including Proximo. Services include brand strategy and repositioning, M&A brand consulting, new-to-world brand creation and packaging design.

"Ansira is working with Grandmerci at a very critical time for our company. We just acquired our two strategic competitors, each with a unique value proposition, after having been acquired by a new private-equity team ourselves. It is an important moment to seize the opportunity for a new Ansira look — and Kasia and the Grandmerci team have been integral partners. The process has been collaborative, well executed, and we are excited to have a playbook for our new branding and voice as a result of our work together," Paul Tibbitt, CEO, Ansira, told Agency Daily.