• by Ray Schultz , September 19, 2024

Bloomberg Media has rolled out the second installment of its “Context Changes everything” brand campaign. 

A new 30-second spot, “Music in the Markets,” will run across video and audio in the U.S. Bloomberg describes it as a metaphor for the information flow that the company helps consumers wade through with its reporting. 

The first installment of the campaign appeared in September 2023 with three videos: “Sand,” “Office” and “AI.”

The campaign is designed to illustrate Bloomberg Media’s brand purpose: to help modern leaders effect more impactful, intentional and positive change--for their careers, their businesses and the people around them.

There was no word on the budget or last year’s metrics at deadline.