• by Ray Schultz , Columnist, Yesterday

Bloomberg Media has launched a multichannel campaign, urging potential readers to ”Get the Money Side of the Story.”

The effort was created with Wieden+Kennedy London, following earlier work with Wieden+Kennedy New York. 

Mediahub, part of Omnicom Media, is leading the global digital strategy in its first work with Bloomberg since being announced as its agency of record. 

The effort features contextual placements across connected TV and streaming services like YouTube TV, HBO Max, Peacock, Paramount+, Prime Video and live sports (NBA, NHL, MLB) in the US, UK and Canada. 

The campaign will also run on YouTube, audio, social media (Meta, Reddit, LinkedIn, TikTok), and in the Uber app and in-car tablets in New York and Washington, D.C. 

In addition, Bloomberg House Miami will have a series of placements, along with outdoor ads along Miami’s Design District and along Biscayne Boulevard during the week prior to the Formula 1 Grand Prix.

The 30-second spot says: “We see the era of the billionaire athlete…crypto’s trillion-dollar swings…the endless funds fueling the AI hype…while others follow the noise, we follow the money.” 

In addition, the campaign features such headlines as “News at the Speed of Money,” “Behind Every Headline is a Bottom Line,” and “It’s All Starting to Make Cents.” And, is simultaneously running a limited-time subscription offer with connected campaign creative, which has been emailed to its registration audiences.

“Money affects how everything works, and Bloomberg’s coverage follows the world through that lens,” says Lily Cloake, global head of consumer marketing, Bloomberg Media. “The new campaign leans into what makes Bloomberg valuable to those constantly curious about what moves wealth and markets — people who need smart data and information to make big financial decisions.”  

(Be that as it may, the brand that follows the money did not share the budget for this campaign). 

Bloomberg Media now reaches 720,000 total paying subscribers worldwide through March of this year and 100 million monthly users across all platforms.