- Frito-Lay's Kicks Off World Cup Campaign Celebrating Women's Soccer Legends
Marketing Daily, Danielle Oster - Thursday, July 13, 2023
Digitally animated avatars of the likes of Mia Hamm appear in a ...
- Shipley Do-Nuts' CMO Takes Us To Her Happy Place
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 29, 2023
"There's been many times you've kind of had to change the ga ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- Galileo Salame Caters To Americans Bored With Lunch Choices
Marketing Daily, Les Luchter - Wednesday, May 31, 2023
Armed with survey results showing that Americans crave more lunch choices, Galil ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- Danone's Media Exec Dares To Be Good
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 5, 2023
I was like, "oh my gosh, I don't think I'm ever goi ...
- GrownAs* Mac and Cheese Passes the Clean-Plate Test
Brand Insider Podcast, Steve Smith - Wednesday, March 22, 2023
David Delcourt calls himself Chief of Flavor and CEO for the h ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 8, 2023
"It's a tough decision to make, to really put yourself first, a ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Sales Slip A Bit, But P&G Sees Consumers Holding Steady
Marketing Daily, Sarah Mahoney - Friday, January 20, 2023
The CPG giant's latest results indicate people are still loyal to brand ...
- Drive & Persistence Makeup This Estee Lauder Ecomm Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 8, 2022
"I wanted to be at the top of my game, whatever th ...
- CPG Digital Ad Spending Slumps 21% Amid Supply-Chain Woes
Research Intelligencer, Robert Williams - Tuesday, November 1, 2022
CPG ad spending totaled about $4.3 billion during the first nine mont ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Yumi Co-Founder Swings Big & Hits Her Target
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 29, 2022
"Maybe we hit a wall, but we just got to keep tryi ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
CPG Insider, Steve Ellwanger - Friday, April 22, 2022
Evocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-sto ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- How To Make The Customer The Hero Of Your Brand Story
Marketing Insider, Monica Herschelman - Thursday, April 14, 2022
One tactic: Use social to create novelty or convince of utility. ...
- While Generations Differ, Health Is A Main Driver Of Breakfast Choices
CPG Insider, Steve Ellwanger - Friday, February 4, 2022
Protein powders and shakes are among the top choices for all exce ...