- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
CPG Insider, Steve Ellwanger - Friday, April 22, 2022
Evocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-sto ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- How To Make The Customer The Hero Of Your Brand Story
Marketing Insider, Monica Herschelman - Thursday, April 14, 2022
One tactic: Use social to create novelty or convince of utility. ...
- While Generations Differ, Health Is A Main Driver Of Breakfast Choices
CPG Insider, Steve Ellwanger - Friday, February 4, 2022
Protein powders and shakes are among the top choices for all exce ...
- P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Research Intelligencer, - Monday, January 24, 2022
The maker of Tide detergent aired more than 26 million ads ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- The Driving Force of Arber's Serial Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 16, 2021
"We need to grow a better world for our little ones." Vanes ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- Proven Skincare Founder's Immigrant Spirit Of An Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 21, 2021
Born in China, Ming Zhao says it was her "immigrant spirit" th ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- Hallmark's VP: When You Care Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great thin ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- Pushing The Boundaries: MAC Cosmetics Strategy For Staying Ahead In An Unpredictable Digital World
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 25, 2021
"You can't always have all your eggs in one basket." That prov ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- White Castle CMO's Ingredients For Breaking Barriers: Curiosity, Collaboration & Doing One's Homework
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Ly ...
- Degree Partners Widely to Make 'Move Again With Degree' Message Un-Missable
Brand Insider, Steve Smith - Friday, July 16, 2021
Post-pandemic marketing campaigns continue to roll out messaging that allude to lockdo ...
- Mission's Mission: Making Produce A CPG
Brand Insider, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...
- Disruption & Innovation: eos CMO's 2 North Stars For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Search & Performance Insider, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announc ...
- Clif Wants The World To Move -- And To Move The World
Brand Insider, Steve Smith - Thursday, July 1, 2021
Post-pandemic ad campaigns are trying to thread the needle - find wa ...