• by Lisa Singer , Staff Writer, June 28, 2024

Sweet Loren's Robyn DeFina talks about building trust, persistance, and the aha moment that became her life's work.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

“I don't necessarily have to be the person who speaks first or the loudest person in the room, so I'm much more an observer, listener. I want to take everything in, and then I speak if I have something to say.” Robyn DeFina certainly had some pretty fantastic things to say in this week’s Brand Insider: BTS. Sweet Loren's svp of marketing talks about leading with kindness, making an impact each day, and the importance of continuing to learn regardless of one's level of experience. Robyn also opens up about her passion for making healthy food accessable for everyone, why she never wants to micromanage, and her most valuable superpower. Though I'd say she also has a second one, only she's worried it might be a little creepy to some. You can watch the entire conversation here: