Sweet Loren's Robyn DeFina
talks about building trust, persistance, and the aha moment that became her life's work.
I've had the opportunity to connect with and learn from executives of major brands at
MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I
get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned
along the way.
“I don't necessarily have to be the person who speaks first or the loudest person in the room, so I'm much more an observer, listener. I want to take
everything in, and then I speak if I have something to say.” Robyn DeFina certainly had some pretty fantastic things to say in this week’s Brand Insider: BTS. Sweet Loren's svp of
marketing talks about leading with kindness, making an impact each day, and the importance of continuing to learn regardless of one's level of experience. Robyn also opens up about her passion for
making healthy food accessable for everyone, why she never wants to micromanage, and her most valuable superpower. Though I'd say she also has a second one, only she's worried it might be a little
creepy to some. You can watch the entire conversation here:
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