- P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Research Intelligencer, - Monday, January 24, 2022
The maker of Tide detergent aired more than 26 million ads ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- The Driving Force of Arber's Serial Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 16, 2021
"We need to grow a better world for our little ones." Vanes ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- Proven Skincare Founder's Immigrant Spirit Of An Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 21, 2021
Born in China, Ming Zhao says it was her "immigrant spirit" th ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- Pushing The Boundaries: MAC Cosmetics Strategy For Staying Ahead In An Unpredictable Digital World
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 25, 2021
"You can't always have all your eggs in one basket." That prov ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- White Castle CMO's Ingredients For Breaking Barriers: Curiosity, Collaboration & Doing One's Homework
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Ly ...
- Degree Partners Widely to Make 'Move Again With Degree' Message Un-Missable
Brand Insider Podcast, Steve Smith - Friday, July 16, 2021
Post-pandemic marketing campaigns continue to roll out messaging that allude to lockdo ...
- Mission's Mission: Making Produce A CPG
Brand Insider Podcast, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...
- Disruption & Innovation: eos CMO's 2 North Stars For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announc ...
- Clif Wants The World To Move -- And To Move The World
Brand Insider Podcast, Steve Smith - Thursday, July 1, 2021
Post-pandemic ad campaigns are trying to thread the needle - find wa ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been ...
- Bob Evans Farms Riffs On A Year of Comfort Fooding
Brand Insider Podcast, Steve Smith - Friday, June 25, 2021
Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Eva ...
- Sensitive Home, Orange House Intros Meet Clean Green Criteria
Marketing Daily, Les Luchter - Thursday, June 17, 2021
Orange House, which has marketed a line of household cleaning products ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- The Supply Lane Less Traveled: Jimmy! Bars' Bootstrap Marketing Plan
Brand Insider Podcast, Steve Smith - Friday, April 23, 2021
It's amazing how innovative a nascent brand gets when it doesn't ha ...
- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
How does a new CPG business stand out in the already saturat ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- From Cheerios to Weed: TREC Plans Pot's CPG Future
Brand Insider Podcast, Steve Smith - Friday, February 19, 2021
Branding breakfast is not that far removed from marketing a better cannab ...
- My/Mo: Bringing Mochi Ice Cream To The Masses
CPG Insider, Steve Ellwanger - Thursday, December 24, 2020
With distribution in some 30,000 retail grocery locations, the brand entered t ...
- Taat Hemp-Based Cigarettes Ready To Roll In Ohio
CPG Insider, Steve Ellwanger - Friday, November 6, 2020
Former Philip Morris and Lorillard execs say they want to help peop ...
- Enthuse Foundation: Calling All Female CPG Entrepreneurs
CPG Insider, Steve Ellwanger - Friday, September 25, 2020
Winners of the second annual pitch competition will be awarded prizes th ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...