Behind the Scenes with Lauren Thermos
e.l.f.'s Lauren Thermos talks brand purpose, staying curious and why there is no true failure.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“There is no such thing as being able to not do what it is that you want. You just might have to create that opportunity for yourself.” Lauren Thermos refuses to restrain herself, something her younger self was sometimes guilty of. In this episode of Brand Insider: BTS, e.l.f.’s senior director of global & US integrated marketing, talks with me about banking data to build confidence, seeing beyond what’s in front of you and what a little disillusion in the marketing industry inspired her to create…and it wasn’t crap! You can watch the entire conversation here: