Pushing The Boundaries: MAC Cosmetics Strategy For Staying Ahead In An Unpredictable Digital World

Behind the Scenes with Sonia Anand 

MAC’s Sonia Anand talks pushing the boundaries, inclusivity for her son’s generation, and her own true north of success.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“You can't always have all your eggs in one basket.” That proved to be a good rule of thumb for Sonia Anand, MAC Cosmetics' executive director and director of global innovation & omni channel experience. When first starting out, the marketing exec was on track for a career in finance until the recession imposed a change of plans. Undaunted, she set her sights on retail and never looked back. In this edition of Brand Insider: BTS, Sonia talks with me about her "plan B" pivot, the pride she feels working at a company that offers diverse make-up shades that match her skin and her ongoing love for building something new. You can watch the video of the entire conversation here.



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