Behind the Scenes with Ming Zhao
Proven Skincare's Ming Zhao talks the challenges of a start-up, standing her ground and why to always leave some time for pampering.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
Born in China, Ming Zhao says it was her “immigrant spirit” that helped give her the courage to start her own company, “It's very similar; you don't have resources, you don't know where to begin, you don't know what to do, you don't know the plan, but you know let's do what we can today.” And the self-described “beauty outsider” continues to do that as CEO & co-founder of Proven Skincare. In this episode of Brand Insider: BTS, Ming talks with me about being advised to delay Proven’s launch because she was “visibly pregnant,” shares an entrepreneur’s must-have mindset, and reveals her true secret weapon. You can watch the video of the entire conversation here.