• by Lisa Singer , Staff Writer, March 16, 2023

Behind the Scenes with Brigette Wolf 

My/Mochi's Brigette Wolf talks diversity of thought, LIFE planning and her polar bear plunge!

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“I do as much as I can as a mother, and as a wife, and as a daughter that I can wherever I am, but I’m also an individual, and so you have to protect your psyche that way.” My/Mochi’s CMO, Brigette Wolf, isn’t immune to the “mom guilt” many working mother’s feel but realizes she can’t let it consume her. In this episode of Brand Insider: BTS, she talks with me about finding work/life balance and accepting that there will be different things that are going to be more important at certain points in your life, and that’s okay. She also shares her “seismic” career change and how she was able to make the transition so seamlessly. You’ll never guess her job pre-marketing! You can watch the entire conversation here: