- Social Media Is Deemed Most Likely To Face Challenges In 2025
Research Intelligencer, Robert Williams - Monday, November 25, 2024
Challenges include legislation that may limit social use and heightened brand ri ...
- The Influence Of 'News Influencers'
Red, White & Blog, Joe Mandese - Monday, November 18, 2024
Today's post is about research on the influence of "news influencers." Bas ...
- TikTok Shop To Ramp Up Livestream Shopping Deals For The Holidays
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming seas ...
- Brand Safety In Influencer Marketing: How To Avoid Controversy And Crossfire
Marketing Insider, Amy Cotteleer - Wednesday, November 13, 2024
With the right tools for selecting and vetting talent and online engagemen ...
- TikTok Integrates With ByteDance-Owned App Lemon8 Ahead Of Potential U.S. Ban
MediaDailyNews, Colin Kirkland - Tuesday, November 12, 2024
TikTok users can now use their accounts to directly access ByteDance-owned photo-shari ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
Although Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Influencers Influence Prescriptions, Say Half Of Docs In Study
Marketing Daily, Les Luchter - Tuesday, November 5, 2024
Sixty-nine percent of doctors engage with influencer content daily and 90% weekl ...
- How This Every Man Jack VP Has Everything She Needs
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 7, 2024
Every Man Jack's Ellie Off has a fearless approach to risk taki ...
- Why Nekter's Co-Founder Keeps Saying Yes!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 23, 2024
We all need to say "yes" to things more often! That's wh ...
- Havas Lynx Launches Healthcare Influencer Offering
MAD, Steve McClellan - Friday, October 11, 2024
The decision to launch the practice was partially based on agency resear ...
- Why Brands Need Creators To Stay Relevant
MAD, Steve McClellan - Tuesday, October 8, 2024
The creator economy is exploding, with one estimate that it will gr ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- How This Windsor VP Of Marketing Continues To Inspire
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 26, 2024
Catherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- As TikTok Heads To Court, Another ByteDance App Surges In The U.S.
MediaDailyNews, Colin Kirkland - Monday, September 16, 2024
The Lemon8 app has been described as a mix between Instagram a ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- President Biden Hosts Content Creators At The White House
MediaDailyNews, Colin Kirkland - Wednesday, August 14, 2024
White House officials met with content creators Wednesday to discuss issues ...
- Can 'Allbirds By Nature' Help Recapture The Brand's Former Glory?
Retail Insider, Sarah Mahoney - Wednesday, August 14, 2024
CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans ...
- Looking For a Man In Finance? SkinCeuticals Uses TikTok Snark For Product Launch
Marketing Daily, Sarah Mahoney - Friday, August 9, 2024
L'Oreal's high-end skincare line is teaming up with the Gen Z influenc ...
- Economic Doubts Are Biggest Challenge For Financial Publishers
Research Intelligencer, Robert Williams - Wednesday, August 7, 2024
Publishers that depend on affiliate revenue also are concerned about changes ...
- Influencers Migrate From Social Media To TV For New Talk Show
TVBlog, Adam Buckman - Monday, July 29, 2024
As a member of an influencer-proof generation, I have never studied t ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing
MAD, Steve McClellan - Thursday, July 25, 2024
Influential will be aligned with consumer data unit Epsilon to better identi ...
- Ogilvy Creates Influence Shield To Address Controversial Influencers
MAD, Fern Siegel - Tuesday, July 23, 2024
The agency considers Influence Shield as a risk-management service. ...
- Back-To-School Shopping Highlights Choices Of Social Media Users
Research Intelligencer, Robert Williams - Friday, July 19, 2024
About two-thirds of social media shoppers said they plan to buy somethi ...
- Will Paris Games Kick Off Year Of The Woman Athlete?
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
As young athletes find their role as influencers, veterans like Simone Bil ...
- CeraVe's New Soap Opera Sells Drama-Free Face Cleansers
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
The L'Oreal brand wants to take the drama out of daily skinca ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...