Tag results for "influencer marketing"
- Kids Are Biggest Influencers To Parents, Merkle Study FindsMerkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Consumer Reports Finds Shoppers Fear Fake Influencer ReviewsMost consumers have read reviews they thought were fake, and 26% a ...
- Study Reveals Big Pay Gap Between Black And White InfluencersThe study revealed that a 29% pay gap currently exists between whi ...
- Influencer Marketing Surges 42% To $13.8B In 2021The market is projected to expand at a more moderate 9%, risi ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer DealsWith student athletes now legally allowed to monetize using their name, imag ...
- Shining a Light on Bayer's Game-Changing VPBayer's Denise Vitola was pressured to change her appearance early in h ...
- VW Names Soccer Star As Brand AmbassadorChristian Pulisic has a natural affinity for the brand, as his fami ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?A third of social media users engage with organic content from bran ...
- Sway Taps Marketing Veteran Camhi For Client Services RoleIn addition to cultivating strategic relationships with key clients Rebecca Camhi wi ...
- 5 Ways To Use Influencers When Social Apps Go DownFor example: Use an influencer's influence offline. ...
- Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules"The NCAA's revised rules are great news for both brands and athletes ...
- TikTok Honors Top Creators With Discover ListTikTok's all-new Discover List: "Creators to watch, just for you," features ...
- Brands Struggle To Find The Right InfluencersAccording to Nielsen InfluenceScope, 86% of brands find it hard to fi ...
- FTC Warns Against Fake Reviews, EndorsementsThe FTC is warning hundreds of advertisers and agencies that running fa ...
- BFGoodrich Enlists Influencers With Pets To Promote SweepstakesThe influencers include "Loki the wolfdog," who has nearly 2 million followe ...
- Democrats Press For Curbs On 'Manipulative' Marketing Aimed At KidsThe Kids Internet Design and Safety Act would prohibit website operators fr ...
- TikTok Specialty Agency Launches Scholarship Program For Content CreatorsThe six-month program will school three "budding 'TikTokers'" on the state-of-the-art experti ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO"I've always been part risk taker, a bit impulsive...so actually, never fe ...
- Consumers Find Influencer Role Increasingly AttractiveBrands are throwing billions of dollars at online content creators, so t ...
- Gallery Media Debuts Podcast Series Featuring Influencer Arielle CharnasThe new weekly, "In House," will feature chats on fashion, family, parenti ...
- Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols"Morning Mantras" finds inspiration where many of us are: home. Nichols sa ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand OnlineMediaKits, a new creator-first data analytics company, has updated the decades-old med ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer MarketingNow, through brand endorsements, promotions, and their virtual personalities, college athletes a ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, InstagramSwimply gives homeowners the ability to make money off their unused spac ...
- Hulu Series Reveals Dark Side Of Social Media Fame"The D'Amelio Show" traces sisters Charli and Dixie's rise in the soci ...
- 7 Overlooked Ways To Work With InfluencersFrom offline sampling to content creation, there are many ways to enga ...
- Just Say YES: Motto Of A Conquering Marketer"My path has not been linear at all, but I think t ...
- Pushing The Boundaries: Staying Ahead In An Unpredictable Digital World"You can't always have all your eggs in one basket." That prov ...
- To Tell The Truth: Consumers Trust User-Generated Content The MostShoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Influencer Molly Sims Must Face Trademark Claim Over EndorsementActress and model Molly Sims must face a trademark infringement claim ov ...
