• by Tanya Gazdik , 6 hours ago

Toyota Motor North America is launching several multicultural creative spots. 

First, the automaker is partnering with SiriusXM for a short brand film featuring the Corolla Cross Hybrid. 

“Tea Time,” which runs just under four minutes long, features internet star King Bach, who boasts over 54 million followers combined on Instagram and TikTok.

The spot opens with Bach arriving for a date at a stately manor. The date’s English father, Archibald, swings open the mansion door and is instantly infatuated with the 2026 Corolla Cross Hybrid. Sensing an opening to impress, Bach foregoes the date and takes Archibald on a joy ride. 

The 2026 Toyota Corolla Hatchback FX Edition and Corolla XSE models make cameo appearances in the comedic spot, which will run through late December.

Bach returns to the Toyota limelight after the success of last year’s Corolla Hybrid campaign “Getaway Driver.” Both King Bach efforts for Toyota were created by multicultural marketing communications agency Burrell Communications Group, one of Toyota’s roster of marketing partners. 

The automaker is also debuting its holiday spots, including one aimed at Hispanic consumers.

“Running Late,” from Conill, another Toyota marketing partner, shows family members hustling to make it to their Christmas Eve celebration. 

For Latinos, the holidays aren’t just another busy season, they’re a cultural commitment shaped by large, multigenerational families and traditions that demand everyone be included, according to the agency.

That means bigger gatherings, more emotional and logistical challenges, and it’s why “running late” becomes a recognizable, even endearing, part of the Latino holiday experience.

The 60-second spot features multiple Toyota models and is available in both English and bilingual versions. It will run across broadcast and cable networks through Dec. 25.