- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- WBD's truTV Makes Bigger Move Toward Sports
Television News Daily, Wayne Friedman - Wednesday, July 10, 2024
truTV will see a "significant" sports programming expansion in 2025, with prime-ti ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- Facebook Tests Automated Variations Of Branded Reels
MediaDailyNews, Colin Kirkland - Monday, June 24, 2024
Meta is testing a new creative option on Facebook Reels that tak ...
- TikTok Expands Symphony Ad Suite With Digital Avatars, AI Language Dubbing
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
TikTok has introduced new additions to its generative AI ad suite Symphon ...
- Microsoft Copilot+ PCs Released With Generative AI Capabilities
MediaDailyNews, Laurie Sullivan - Monday, May 20, 2024
A new category of Windows PCs designed for advertisers, creators and consume ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Volkswagen Partners With Warner Bros., Legendary Entertainment
Marketing Daily, Tanya Gazdik - Wednesday, April 3, 2024
The series is being released across Volkswagen and Godzilla x Kong's soci ...
- Users Now Able To Build Lego Games In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, March 20, 2024
Fortnite users can now design and create their own templates and Lego-brand ...
- Branded YouTube Series Drives Awareness For HIV Prevention
Marketing Daily, Les Luchter - Wednesday, February 21, 2024
Apretude's "Backseat Hotseat" shows comedian Phoebe Robinson having discussions designed to "g ...
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
MAD, Fern Siegel - Wednesday, February 14, 2024
The reality TV parody features a group of young adults on ...
- Dick Wolf Owns 9 Prime-Time Hours With Brand-Extended Shows
TVBlog, Adam Buckman - Friday, February 9, 2024
By next week, nine hours of network prime time -- out ...
- Ford Enlists Actress Sydney Sweeney For Contest
Marketing Daily, Tanya Gazdik - Sunday, February 4, 2024
The contest aims to celebrate those who defy stereotypes to pursue the ...
- Merman Taps Ramos-Chapman To Direct Spots, Branded Content
MAD, Steve McClellan - Thursday, February 1, 2024
Ramos-Chapman is an American director, writer and actor known for writing, producin ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' Pockets
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
The cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded vid ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- Hollywood Eyes Young Audiences With 'Elf' Roblox Launch
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
Roblox users can take a journey through Santa's Workshop, donning elf ha ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Olivia Rodrigo Invites Fans To Shop In Her Branded Roblox House Party
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
Fans can dance, chat and shop Rodrigo's real-life looks via the p ...
- Toyota Partners With Uber, Uber Eats
Marketing Daily, Tanya Gazdik - Tuesday, December 5, 2023
Toyota Motor North America is the first U.S. automaker to use t ...
- Walmart Loves Drama: Cue the RomCommerce
Retail Insider, Sarah Mahoney - Wednesday, November 29, 2023
In its latest Walmart-goes-to-Hollywood move, the retailer wants to blend tech prowe ...
- Pitch-Perfect: Copywriters Spend The Most Time Finding The Right Tone
Email Insider, Ray Schultz - Wednesday, November 22, 2023
Teams need to create Tone of Voice guidelines to help reduce t ...
- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- Hyundai Sponsors Hispanic Reality Show
Marketing Daily, Tanya Gazdik - Monday, November 6, 2023
The sponsorship will help Hyundai "authentically connect with Latina women," says Hyund ...
- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...