- Branded YouTube Series Drives Awareness For HIV Prevention
Marketing Daily, Les Luchter - Wednesday, February 21, 2024
Apretude's "Backseat Hotseat" shows comedian Phoebe Robinson having discussions designed to "g ...
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
MAD, Fern Siegel - Wednesday, February 14, 2024
The reality TV parody features a group of young adults on ...
- Dick Wolf Owns 9 Prime-Time Hours With Brand-Extended Shows
TVBlog, Adam Buckman - Friday, February 9, 2024
By next week, nine hours of network prime time -- out ...
- Ford Enlists Actress Sydney Sweeney For Contest
Marketing Daily, Tanya Gazdik - Sunday, February 4, 2024
The contest aims to celebrate those who defy stereotypes to pursue the ...
- Merman Taps Ramos-Chapman To Direct Spots, Branded Content
MAD, Steve McClellan - Thursday, February 1, 2024
Ramos-Chapman is an American director, writer and actor known for writing, producin ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' Pockets
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
The cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded vid ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- Hollywood Eyes Young Audiences With 'Elf' Roblox Launch
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
Roblox users can take a journey through Santa's Workshop, donning elf ha ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Olivia Rodrigo Invites Fans To Shop In Her Branded Roblox House Party
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
Fans can dance, chat and shop Rodrigo's real-life looks via the p ...
- Toyota Partners With Uber, Uber Eats
Marketing Daily, Tanya Gazdik - Tuesday, December 5, 2023
Toyota Motor North America is the first U.S. automaker to use t ...
- Walmart Loves Drama: Cue the RomCommerce
Retail Insider, Sarah Mahoney - Wednesday, November 29, 2023
In its latest Walmart-goes-to-Hollywood move, the retailer wants to blend tech prowe ...
- Pitch-Perfect: Copywriters Spend The Most Time Finding The Right Tone
Email Insider, Ray Schultz - Wednesday, November 22, 2023
Teams need to create Tone of Voice guidelines to help reduce t ...
- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- Hyundai Sponsors Hispanic Reality Show
Marketing Daily, Tanya Gazdik - Monday, November 6, 2023
The sponsorship will help Hyundai "authentically connect with Latina women," says Hyund ...
- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin Sparks
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- Mastercard Aims To Foster Connections Across Diverse Audiences
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2023
Passion-based segmentation connects all kinds of age and psychographic groups, says Masterca ...
- Snap Intros Ad Tools To Help Advertisers Connect With Creators
MediaDailyNews, Colin Kirkland - Thursday, October 19, 2023
Snap is introducing a suite of new ad products to give ...
- Generative AI For Content Marketing Is Expected To Grow
Research Intelligencer, Robert Williams - Wednesday, October 11, 2023
Demand for marketing content grew by one and a half times th ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Consumers Are Likely To Distrust AI-Created Content
Research Intelligencer, Robert Williams - Sunday, October 1, 2023
Suspicions may be warranted because of the possible negative consequences of ...
- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Performance Marketing Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- Brands Shifting Media Buys Into Product Placement, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 17, 2023
Seventy percent of brands will look to shift around 10% of the ...
- Coca-Cola Creates Web3 Art Gallery With 'Masterpiece' NFT Collection
Digital News Daily, Colin Kirkland - Tuesday, August 15, 2023
Coca-Cola is reinvesting in Web3 by taking its global Masterpiece campaign, whi ...