- Searchmetrics To Build Out Managed Services
Inside Performance, Laurie Sullivan - Monday, February 14, 2022
Searchmetrics CEO Matt Colebourne believes marketers do not use search data ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Cognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Publicis Media Forges Programming Alliance With Crackle Plus
MAD, Todd Wasserman - Thursday, January 27, 2022
Among the first co-produced programs is "Inside the Black Box," which ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- Marketers Rethink Producing Entertainment: Sell Less, Up Brand Values
TV Watch, Wayne Friedman - Friday, January 7, 2022
Flip one popular media approach upside down: Marketers should get paid f ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Ram Trucks Partners With ESPN For College Football Push
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2021
This is the "most immersive" effort the Stellantis brand has conducted wi ...
- YouTube Head Of Content Partnerships Exits To Become First CCO At Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Malik Ducard spent a decade at YouTube, most recently spearheading the creati ...
- NBCU Pushes Into Shoppable TV With New USA Network Show
TVBlog, Adam Buckman - Thursday, October 14, 2021
A new entrepreneur-competition show premiering Thursday will try to integrate live sal ...
- Gamers Show More Enthusiasm For In-Game Ads
Research Intelligencer, - Tuesday, October 12, 2021
The COVID-19 pandemic led more U.S. consumers to spend time playing vid ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for t ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Hallmark's VP: When You Care Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great thin ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Publishers Can Benefit From Demand For Personalized Brand Content
Publishing Insider, - Tuesday, August 31, 2021
Such content could boost brand revenue by an average of 48%, accordi ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Pa ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Inside Performance, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email respons ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the importance of influencer marketing grows, especially in the fashion industr ...
- Hyundai Partners With Marvel Studios For Custom Content
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2021
The campaign features Sam Wilson appearing for the first time as Capta ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisio ...