Tag results for "branded content"
- Searchmetrics To Build Out Managed ServicesSearchmetrics CEO Matt Colebourne believes marketers do not use search data ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study FindsCognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Agency Sees Pretty Big Returns Specializing In AR, VRL.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Publicis Media Forges Programming Alliance With Crackle PlusAmong the first co-produced programs is "Inside the Black Box," which ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad ProductsInstacart on Wednesday introduced its first display ad units, as well ...
- Beyond Performance - Next-Gen Brand BuildingThe all digital wireless carrier, Visible, developed a top to bottom approa ...
- Consumers View User-Generated Content As More Credible Than Ad ClaimsMore than half of marketers said their audiences tend to engage mo ...
- Marketers Rethink Producing Entertainment: Sell Less, Up Brand ValuesFlip one popular media approach upside down: Marketers should get paid f ...
- Travel Site Leverages Data & Analytics in OOH Brand CampaignHow do you grow your brand in an extremely fragmented market? F ...
- Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on AmazonThe acceleration of streaming this past year has made video even mo ...
- Shining a Light on Bayer's Game-Changing VPBayer's Denise Vitola was pressured to change her appearance early in h ...
- Ram Trucks Partners With ESPN For College Football PushThis is the "most immersive" effort the Stellantis brand has conducted wi ...
- YouTube Head Of Content Partnerships Exits To Become First CCO At PinterestMalik Ducard spent a decade at YouTube, most recently spearheading the creati ...
- NBCU Pushes Into Shoppable TV With New USA Network ShowA new entrepreneur-competition show premiering Thursday will try to integrate live sal ...
- Gamers Show More Enthusiasm For In-Game AdsThe COVID-19 pandemic led more U.S. consumers to spend time playing vid ...
- How Facebook's 'Technical Mistake' Affected Some AdvertisersBrands talked about the widespread implications of the Facebook outage for t ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Hallmark's VP: When You Care Enough to Do the Very Best"When you push and do it and try something new, great thin ...
- How Loyal Are Your Customers?As new tools and technologies are continually introduced, businesses have an opportuni ...
- Publishers Can Benefit From Demand For Personalized Brand ContentSuch content could boost brand revenue by an average of 48%, accordi ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP"My path has not been linear at all, but I think t ...
- High Marks for Grammarly's Production-Free Ad CampaignWhat do you do when a client asks you to produce ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video SeriesMaker's Mark's "The Show Next Door" features comedian and actor Randall Pa ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of KeywordsCapitalizing on the time and the position of a hyperlocal organic listi ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersThanks to White Castle's QSR roots, social media has long been ...
- Extreme PersonalizationTiming is everything...especially in personalized messaging. Ochsner Health leverages real-time email respons ...
- Leveraging Micro Influencers: Quality over QuantityAs the importance of influencer marketing grows, especially in the fashion industr ...
- Hyundai Partners With Marvel Studios For Custom ContentThe campaign features Sam Wilson appearing for the first time as Capta ...
- Octagon Sports Agency Inks Exclusive Data Deal With ComscoreThe agency will use the U.S. television data to inform client decisio ...
