Tag results for "paid content"
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-So ...
- D2C Goes Omni: HelloFresh's Next LevelIt doesn't change recipes as frequently as subscription does. It's a one-o ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'Be the Match's objective going into 2019 is to determine the optim ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
- Trump-Pence Campaign Seeks Money To Support 'Unhinged' Ad Paid For By RNCIn a direct appeal to crowd-fund a paid media buy to distribu ...
- Publishers Discuss How To Build Successful Paid ContentHow can publishers build a subscription or membership product? Ask your reade ...
- Trump Sources Facebook Ad Exec As Proof Russia Didn't MeddlePresident Donald Trump enlisted comments by Facebook Vice President-Ads Rob Goldman ...
- Amazon Testing Alexa Sponsored Voice Ads, Report SaysReports surfaced Tuesday that Amazon has been speaking to consumer products goo ...
- Big Media Companies Tease Their OTT FutureIf there was one theme that would sum up the quarterly financi ...
- BuzzFeed Suggests Google Ad Platform Allows Advertisers To Target Racist TermsBuzzFeed News ran an ad campaign targeted to keywords like "White people ruin ...
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market ShareThe report analyzes success and failure by vertical and provides advice ...
- What The Heck Is 'Premium' Content?If everyone wants to claim the "premium" mantle, who and what's lef ...
- How Will Marketers Acquire New Customers In 2017?Acquiring new customers isn't the biggest challenge. Some point to network ...
- Paid Advertising Making Dramatic Shifts, Study FindsProgrammatic is not the shiny object in every campaign strategy. Despite t ...
- 45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting SearchCan paid social campaigns generate more brand searches on Google, Bing a ...
- Brands Using Paid Media Grow Faster, IPA ReportsBrands that use paid media typically grow three times faster than tho ...
- "Promoted Stories"? Perhaps Not On Traditional TV News SitesStories with titles such as "You'll never believe what this celebrity loo ...
- Paid Advertising Making Dramatic Shifts, Study FindsProgrammatic is not the shiny object in every campaign strategy. Despite t ...
- Brands Produce More Variations For Fewer CampaignsAbout 48% of views that a campaign will gain occur in i ...
- Facebook's Revenue Should Rise As Clickbait FallsFacebook's move toward paid advertising requires the site to have a stri ...
- Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, MobileAt Cannes Lions Monday, Yahoo announced a branded content initiative that Dasan ...
- Consumers Value Ad-Supported Web At $100 Per Month, Would Use It Less If They Had To PayAmericans assigned a value of nearly $1,200 per year to the fre ...
- Tribune Publishing Tests Paid Comment SectionsTribune Publishing is testing some software from SolidOpinion.com, which monetizes the comme ...
- Mobile App Performance Gains Attribution For Paid, Organic Search CampaignsIn a move to strengthen attribution for mobile devices, Searchmetrics Tuesday launch ...
- Broadway's 'School Of Rock' Uses YouTube To Promote MusicalAndrew Lloyd Webber released a 360-degree YouTube video that reached 1 milli ...
- Google Loophole Indexes Publisher Sponsored Content In Google NewsaimClear Founder Marty Weintraub seems to have uncovered what he calls "t ...
- Tesco Becomes First UK Brand To Promote A Twitter 'Moment'Tesco has become the first brand to take up one of Twitter ...
- Apple Working On Subscription Content ServiceApple is working to make subscription content available through its News ap ...
- Is What's Good For Publishers Good For Consumers? Can publishers block the ad blockers and maintain their relationships with us ...
- Ad-Blocking: A New Way To Fund Content?"We should look at Ad blocking as an opportunity for innovation," sa ...
