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Brands Using Paid Media Grow Faster, IPA Reports

  • The Drum, Tuesday, November 1, 2016 6:45 AM

Brands that use paid media typically grow three times faster than those that rely on owned and earned media alone, new research from the IPA has found. The report makes for interesting reading, particularly at a time when post-Brexit budgets are under scrutiny, leading many marketers to question whether they need to spend more money on paid media and mass reach.

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