It's Not Your Grandmother's Pine-Sol

  • November 19, 2018

The Challenge

Pine-Sol is an 89-year-old brand. In 1990, Clorox acquired the brand and launched a national ad campaign, the Pine-Sol lady. It is No. 1 in the category but the category itself was declining with consumers moving to more convenient cleaning products. 

Gen Y was moving into the young-family …

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