- Honda Campus All-Star Challenge Returns To In-Person Competition
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
The longstanding academic competition, with finals scheduled for April 20-21, lets HB ...
- Jo Muse, 'Father of Multicultural Advertising,' Dies At 72
MAD, Steve McClellan - Tuesday, April 18, 2023
Muse co-founded Muse Cordero Chen, considered by many to be the fir ...
- Kate Spade Partners With Foundation For HBCU Mental Health Program
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 10, 2023
Kate Spade New York is partnering with The Boris Lawrence Henson Foundation, found ...
- 'Jet' Magazine Returns To Print With Pinky Cole Cover
Publishers Daily, Ray Schultz - Monday, April 10, 2023
Limited edition of magazine owned by the Bridgeman family is now availa ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Cadillac Adds To 'Audacity' Creative
Marketing Daily, Tanya Gazdik - Sunday, March 5, 2023
The spot honors the "entrepreneurial drive" of a Detroit family-owned-and-operated Cadillac dealershi ...
- Nissan Supports HBCUs Year-Round
Marketing Daily, Tanya Gazdik - Monday, February 27, 2023
"It can't be something that you focus on just in the mon ...
- Dove, LinkedIn Partner To End Hairstyle-Based Racial Discrimination And Create More Equitable Workplaces
Digital News Daily, Colin Kirkland - Thursday, February 16, 2023
Dove and LinkedIn will provide free access to courses designed to crea ...
- Why Walmart, YouTube, Sprite Are Black Americans' Top Brands
Marketing Daily, Sarah Mahoney - Monday, February 13, 2023
New research shows how some brands meld memories, trust and advocacy in ...
- Black Brands Shine In February -- Retailers Should Think About The Rest Of The Year
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
For Black History Month, retailers stock up on Black-owned brands in ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Data Used To Support State Farm Discrimination Lawsuit
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 14, 2022
State Farm is under fire for allegedly discriminating against Black customers. A lawsu ...
- Black-Owned Condom Brand Aims For Point Of Distinction
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 30, 2022
Move over, Trojan, you've got some competition from a Black-owned condom compan ...
- Hyundai Focuses On Envy Factor
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2022
The spot is "the epitome of iron sharpens iron," says Eunique Jon ...
- Black Viewers More Likely To Buy From Brands That Feature Someone From Their Identity Group
Publishers Daily, Ray Schultz - Monday, October 17, 2022
Fifty-nine percent of Black viewers are more likely to buy from bran ...
- Clif Bar, Venus Williams Make Outdoors More Accessible To Black Communities
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Events will include such activities as hiking, paddleboarding and kayaking-with gear a ...
- Hyundai Pulls Out The Stops For Family-Friendly Palisade
Drive Time, Tanya Gazdik - Monday, August 22, 2022
The vehicle is positioned in the Hyundai lineup as the one gear ...
- Don't Leave Any Demo Behind In Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, August 18, 2022
Pew research informs us that Black, Hispanic and lower-income households are significant ...
- Cadillac Partners With Killer Mike
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2022
The spot aims to "celebrate bold, brilliant and bespoke musical pioneers a ...
- Authoritative A&E Black Comedy Doc Tells It Like It Is, And Was
TVBlog, Adam Buckman - Tuesday, June 28, 2022
The four-hour "Right to Offend: The Black Comedy Revolution" will likely emer ...
- Snapchat Launches Accelerator Program For 25 Black Creators
Digital News Daily, Colin Kirkland - Friday, June 24, 2022
To ensure that creator content reflects the diversity of its user bas ...
- Dotdash Meredith Launches 'Kindred,' Web Destination For Black Parents
Publishers Daily, Tony Silber - Friday, June 17, 2022
"There's so much nuance in the Black family experience that parenting publicatio ...
- The Media's Role In Commemorating Juneteenth
Publishing Insider, Tony Silber - Monday, June 20, 2022
At least two major publishing companies are rolling out initiatives recognizing t ...
- The Juneteenth Wake-Up Call: Why Brands Still Get It Wrong
Marketing Daily, Sarah Mahoney - Thursday, June 16, 2022
But Nicole Simpson, newly appointed director of diversity, equity and inclusion ...
- MLS Celebrates Juneteenth With Special Jerseys
Marketing Daily, Tanya Gazdik - Wednesday, June 15, 2022
The game-worn jerseys will be available via an online auction to benef ...
- Chevy Extends Collaboration With Black Media Group
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2022
The National Newspaper Publishers Association is a 79-year-old trade association of t ...
- Lexus Adds Black Chef To Its Culinary Masters Program
Marketing Daily, Tanya Gazdik - Wednesday, June 8, 2022
Onwuachi's addition to group of brand ambassadors is part of Lexus' targeti ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Race, Ethnicity, Social Class Were Hot TV Topics This Season
TVBlog, Adam Buckman - Thursday, June 2, 2022
A number of shows took up the topics of race, ethnicity a ...