- Educational Behavioral Shifts Valuable For Marketers
Marketing Daily, Laurie Sullivan - Thursday, August 25, 2016
Marketers might need to rethink ways to reach higher-educated consumers, as discretiona ...
- TV Is Strongest Influencer On Voting Behavior
Red, White & Blog, Philip Rosenstein - Monday, August 8, 2016
Across all age groups, 80% of registered voters are likely to ha ...
- The "Trump Effect" On Political Advertising
Marketing: Politics, Mark Lieberman - Friday, June 10, 2016
Skeptics suggest Trump's enormous use of earned (free) media has obviated politic ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
RTBlog, Tobi Elkin - Wednesday, June 1, 2016
Marketters need to adopt a programmatic marketing approach to take advantage ...
- Dear Facebook, You're A Media Company Now. Start Acting Like One
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
Mashable reports that while Facebook has always said it's a tech compan ...
- Donald Trump Dominates 'Earned Media'
MediaDailyNews, Wayne Friedman - Friday, May 6, 2016
Republican presidential candidate Donald Trump continues to score the highest "earned medi ...
- Political Ads Predicted To Hit $11.7 Billion In 2016
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2016
Borrell Associates has raised its political advertising revenue estimate for 2016 ...
- Borrell Predicts $350 Million More In Political Ad Spend
Red, White & Blog, Philip Rosenstein - Friday, April 1, 2016
A new report now estimates $11.7 billion in spending. Around $280 milli ...
- Trump Almost At $2 Billion In Free Media Coverage
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 18, 2016
The New York Times compared total ad spend so far with t ...
- Free Money Is Earning Elections
TV Everywhere, J. Max Robins - Wednesday, March 16, 2016
The tremendous multiple-state wins Hillary Clinton and Donald Trump enjoyed in Tuesd ...
- Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
MediaDailyNews, Joe Mandese - Thursday, February 18, 2016
The Brooklyn Brothers, a fast-growing independent known for award-winning "paid" and "owne ...
- A Debate-Less Week Is Packed With TV Events
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 17, 2016
With the GOP primary in South Carolina on Feb. 20 and t ...
- Trump Dominates Election 2016 Media Coverage
Red, White & Blog, Philip Rosenstein - Wednesday, December 9, 2015
Of the 857 minutes of election coverage, Trump has grabbed 237 ...
- 3Q Digital Appoints Rob Garner Head Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2015
3Q Digital, a Harte Hanks company, named Rob Garner head of growt ...
- Kasich, Graham Want Free Time On NBC, Too
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 18, 2015
Much of Donald Trump’s publicity has been earned media, or in oth ...
- 5 Ways To Drive Conversions Using Performance Content
MediaDailyNews, Michael Kahn - Tuesday, November 3, 2015
Start thinking about content as a key driver of top-line growth-revenue, mark ...
- Nielsen: Microsoft TV Campaigns Expand Social Presence
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 20, 2015
How does paid TV advertising affect a brand's earned social media? Drawi ...
- Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure
MAD, Larissa Faw - Friday, February 27, 2015
Harris reaped earned-media gold -- $51 million, according to an analysis ...
- Pinterest Expands Promoted Pins, Enhances Brand Presence
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, January 28, 2015
Expanding its Promoted Pins business, Pinterest is testing ads in users' ho ...
- Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
VidBlog, P.J. Bednarski - Monday, October 13, 2014
Tubular Labs studied 160 million video users over a year-long period (Septemb ...
- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De ...
- Toyota Goes Totally Social For Sienna
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
The social video, featuring the Sienna SE and a pair of sup ...
- Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
Real-Time Daily, Joe Mandese - Friday, July 11, 2014
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue ...
- IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
MAD, Steve McClellan - Thursday, July 3, 2014
The platform, called Performly, measures ROI in terms of hard currency ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- DigitasLBi Provides SocialFlow Ad Tech To Enhance Paid, Owned, Earned Media
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 28, 2014
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per t ...
- Honey Maid's Gary Osifchin Talks Real Families
Marketing Daily, Karl Greenberg - Thursday, May 22, 2014
Honey Maid sought "to reinvent the Honey Maid in a way that ...
- Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 call ...
- Octoly Beta Tests Dashboard To Help YouTube Advertisers Discover, Inventory Views
Online Video Daily, P.J. Bednarski - Thursday, May 1, 2014
Octoly, a new brand management software company that helps YouTube advertisers, earli ...
- DiMassimo Goldstein Hires Talent to Expand Offering
MAD, Steve McClellan - Tuesday, April 22, 2014
Andree Ljutica is rejoining the firm to help expand its content creati ...