- Toyota Goes Totally Social For Sienna
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
The social video, featuring the Sienna SE and a pair of sup ...
- Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
Real-Time Daily, Joe Mandese - Friday, July 11, 2014
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue ...
- IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
MAD, Steve McClellan - Thursday, July 3, 2014
The platform, called Performly, measures ROI in terms of hard currency ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- DigitasLBi Provides SocialFlow Ad Tech To Enhance Paid, Owned, Earned Media
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 28, 2014
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per t ...
- Honey Maid's Gary Osifchin Talks Real Families
Marketing Daily, Karl Greenberg - Thursday, May 22, 2014
Honey Maid sought "to reinvent the Honey Maid in a way that ...
- Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 call ...
- Octoly Beta Tests Dashboard To Help YouTube Advertisers Discover, Inventory Views
Online Video Daily, P.J. Bednarski - Thursday, May 1, 2014
Octoly, a new brand management software company that helps YouTube advertisers, earli ...
- DiMassimo Goldstein Hires Talent to Expand Offering
MAD, Steve McClellan - Tuesday, April 22, 2014
Andree Ljutica is rejoining the firm to help expand its content creati ...
- Jaguar Lining Up New Reveals, Ads And Marketing
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
A newly launched spot, "Growler," makes the point perhaps more explicitly th ...
- After The Hoax, Can Pot Ads Ever Air Nationally?
MAD, Larissa Faw - Tuesday, March 11, 2014
MarijuanaDoctors.com said it was airing ads on all sorts of TV outlet ...
- Starcom MediaVest, Visible Measures Say Agencies Can Predict Earned Media
Social Media & Marketing Daily, Laurie Sullivan - Monday, March 10, 2014
Brands have begun to attribute return on investments for earned media, b ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Engaging Audiences With Content Via Owned, Earned And Paid Media
Engage:Affluent, Skip Brand - Wednesday, January 29, 2014
Marketing is all about story telling, right? And luxury brands often ha ...
- Doritos Shows Creativity Gets Marketers To The Super Bowl
SearchBlog, Laurie Sullivan - Wednesday, January 29, 2014
This year it takes more than athletic abilities to end up ...
- IAB Releases Content Marketing Primer
Online Media Daily, Mark Walsh - Monday, December 16, 2013
Following up the release of its Native Advertising Playbook, the Interactive Advertisi ...
- Search: Does An Increase In Debt Signal Better Days For 2014?
SearchBlog, Laurie Sullivan - Friday, December 13, 2013
When companies increase their financial debt, it typically means that executives ha ...
- How Social Nets Solve The Earned, Paid Media Conundrum
Online Media Daily, David Simon - Tuesday, December 10, 2013
The real power of paid media may actually lie in how bran ...
- Nurturing Brand Advocates: The Untapped Earned Media Opportunity
Marketing Daily, Jessica Thorpe - Friday, November 8, 2013
Consumers are now empowered with the ability to share their experiences wi ...
- Land Rover: Range Rover Sport Is 2 SUVs In 1
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
The company has also been driving the fine line -- as we ...
- Adland Daily Special: 'Muy Grande Bullshit Burrito'
Mediapsssst, Richard Whitman - Friday, October 18, 2013
Oh, the troops have really been flinging it this week. But hec ...
- Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company ...
- M&A Activity Hits $67.5 Billion In 2013
Online Media Daily, Laurie Sullivan - Friday, October 4, 2013
Media, information, marketing and related technology sectors merged and acquired to t ...
- Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in ponc ...
- Earned Media Tops Other Ad Sources, TV Ad Trust Up
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
Word-of-mouth marketing -- as well as TV advertising -- continues to sco ...
- Hyundai Consumption Up 574% From Viral Colbert Report Segment
Real-Time Daily, Tyler Loechner - Friday, August 9, 2013
After being stood up by Daft Punk because of a VMA performanc ...
- Paid, Earned, Owned: Early Signs Of Dementia
MediaDailyNews, George Simpson - Friday, July 19, 2013
I just read my 2,500th column/story about the differences between Paid Medi ...
- Marketing's Role In Boston Market's Rib Success
Marketing Daily, Karlene Lukovitz - Tuesday, June 25, 2013
The major success of Boston Market's St. Louis Style ribs obviously reflec ...