The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage

  • November 19, 2018

The Challenge

Although globally KFC enjoyed an astonishing $24 billion in annual sales in its 21,000 global restaurants, the brand had not been faring well in its home country. Store traffic was down and the brand had lost relevance since the death of its iconic founder, Colonel Sanders in 1980. …

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