Tag results for "media buying"
- Google Gives Publishers New Ways To Monetize Content In Google Ad ManagerOfferwall, a monetization tool for publishers and developers in Google Ad Manage ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And ShinePerplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads PilotThe online purchase "funnel is collapsing and becoming a tunnel," a Microso ...
- Media Matters Sues To Block FTC Investigation"Media Matters faces an ongoing campaign of retribution for exercising its Fir ...
- Mediaocean Taps McGrory To Head Prisma Media-Buying PlatformSince joining Mediaocean as Chief Revenue Officer in 2016, McGrory has play ...
- Madison Avenue's Big Law MomentOmnicom's and Interpublic's capitulation comes just months after some of the nation ...
- How Gannett LocaliQ Took AI Voice Agent ConversationalLocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Retail Media Networks Transition Into Commerce CollectivesSwiftly found a way to aggregate the collective power of independent a ...
- Complex Questions Produce More CO2 From Chatbots, Study FindsThe more an AI model thinks, the more carbon it emits, ...
- Google Expands Commerce Media, Adds AI ToolsGoogle's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Criteo Debuts Programmatic Bidding For Retail MediaGlobal ecommerce platform Criteo has launched technology for bringing programmatic buying ...
- Yahoo Co-Creates AI Tools With BrandsYahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Google Pushes Video Generation In YouTube ShortsYouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising FutureAs Pope Leo XIV laid out his priorities this week, he call ...
- Google Explains, Expands Gemini ModelsGoogle has added general availability for 2.5 Flash and Pro and ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive VideoInfillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI ModeThe experimental feature, integrated into Search Live, allows users to ask comple ...
- Comscore Reveals Differences Between Mythical, Possible ProgrammaticAdvertisers are chasing questions that prompt change. Can they rely on tru ...
- Dentsu, Criteo Team To Power Commerce Media PerformanceThe companies are consolidating retail audience data within Dentsu Connect. ...
- McDonald's Settles $10B Lawsuit With Byron AllenIt's unclear if the settlement incorporates any larger changes to McDonald's med ...
- Adobe Gains Visibility Into AI-Driven TrafficFeatures introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance InsightsCollective knowledge from more than 22 billion posts and comments across hum ...
- Amazon To Show Cannes How AI-Driven Campaigns Get RelevantAt Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Meta AI Personal Chats Appearing In Public Search FeedSecurity and financial experts have noted that Meta AI makes private conversatio ...
- IAB Expands 'Excellence' Leadership To Keep Up With InnovationThe new leadership team will support innovations that are beginning to ga ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social BuysBasis Technologies has overhauled its platform and data system to simplify ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- Upfront Update: Prime/Freevee To Grow 30% To $1.8BIn addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Micha ...
- Cisco Systems Strengthens AI Foundation For AdvertisersCisco Systems has built the pieces for a foundation enabling advertisers ...
