Email marketers who wanted to embed animated countdowns previously had to use third-party services to paste custom HTML into their campaigns.
GetResponse, a company based in Gdansk, Poland,
is helping marketers avoid this task with the launch of its Countdown Timer block in its drag-and-drop email editor. The goal is to help senders create urgency.
“The native
Countdown Timer is the next step in building the simplest and most complete email editor for scaling businesses,” says Przemysaw Pipiora, head of core products at GetResponse.
“Users who today waste time configuring third-party timer services now have the timer built right in with no extra cost, exactly as it should be."
This can be achieved regardless of a
user's technical skill level, the company adds.
Of course, brands have to be careful not to drive urgency when it is not needed.
How does it work? GetResponse advises users to
follow this sequence:
- Drag the Countdown Timer block into any email
- Set the expiration date and time
- Customize colors and labels to
match your brand
- Preview in-editor and send.
The new features include: - Native editor block: No third-party
integrations or accounts required.
- Drag-and-drop setup: Add a timer to any email in seconds.
- Full customization: Adjust colors, labels, and expiration
date/time directly in the editor.
- Mobile-friendly: Works on all devices and screen sizes.
- Available on all plans at no extra cost.
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