• by Ray Schultz , Columnist, December 10, 2024

Ecommerce merchants have a new platform for analyzing email, SMS and push notification performance in one dashboard. 

Omnisend has released a beta version of an upgraded reporting feature, allowing brands to compare performance across channels for any date range, the company says. 

“Our customers asked for a more intuitive and detailed way to evaluate the results of their email and SMS campaigns and today we answer that request with an offer to test our new reporting tool in beta,” says Zygimantas Eirosius, product manager at Omnisend.  

Eirosius adds: “It may sound counterintuitive, but we’re hoping our clients find the reporting layout ‘boring.’”

According to Omnisend, the new tool allows: 

• Comparison of historic performance
• Comparisons of each channel revenue
• Greater control over sales attribution to different channels
  

In addition, the platform provides engagement and deliverability performance views, as well as new metrics such as placed order rate and revenue per message.

Users can also identify top revenue drivers and make data-driven decisions that maximize ROI, the company says.

Clients can “easily grab the stats and data they need without having to navigate a complicated interface,” Eirosius contends. And with “consistent metrics across all campaigns and channels, analytics will instantly feel like a natural extension of work,” he adds.