Modest spenders like to engage with brands via SMS, judging by research from Klaviyo.
Of the consumers surveyed, 75% of low spenders like to
subscribe and text with brands so they can get quick access to discount codes.
High-end shoppers are less likely to do so — 24% engage with brands via SMS. But this spells an opportunity
for firms willing to reach out to them.
Case in point: Shinola is using SMS as a VIP channel.
Among generations, 43% of millennials are likely to engage by
SMS, versus 26% of Gen X and 21% of Gen Z.
Klaviyo recently rolled out an automated SMS conversation feature. According to the company, this helps brands:
- Gain
deeper customer insights by creating a product recommendation quiz as part of a Welcome Series.
- Drive interest in product drops or events.
- Answer FAQs and recommend products. The conversation can continue even with typos and fuzzy keyword matching.
- Recommend conversations by
recommending products based on consumer inquiries.
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Email can play a part in this, Klaviyo recently advised marketers.
"Create a simple sign-up process for customers or potential customers to get updates from your brand via either email or SMS, and offer promotions relevant to their interests,” it
said.