- Rules To Text By: Best SMS Practices For Email Marketers
Email Marketing Daily, Ray Schultz - Friday, May 20, 2022
Text delivery can fail due to invalid phone numbers and connectivity problem ...
- Google Multisearch To Gain Near Me, Scene Exploration Support
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google on Wednesday announced plans to expand its search by image a ...
- Royal Mail Study Says Consumers Prefer Paper Mail Over Email
Email Marketing Daily, Ray Schultz - Wednesday, May 4, 2022
Although the study finds consumers prefer paper mail to email and text ...
- MoEngage Collaborates With Microsoft To Drive Omnichannel Campaigns
Email Marketing Daily, Ray Schultz - Thursday, April 28, 2022
Brands can use Microsoft to create customer profiles and export them ...
- Sailthru Adds SMS Solution To Cross-Channel Toolkit
Email Marketing Daily, Ray Schultz - Wednesday, April 27, 2022
Brands can use one platform to market via email, SMS, web a ...
- Spam Is On The Rise In Both Email And Text
Around the Net in Email, Ray Schultz - Monday, April 18, 2022
The average American received 42 spam text messages in March. And sp ...
- Similarities And Differences In Languages Through A Semantic Network
Inside Performance, Laurie Sullivan - Monday, April 11, 2022
There are about 7,000 different languages in the world, so to thi ...
- Campaign Monitor Expands Beyond Email With New SMS Tool
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
U.S. consumers rank email and text as their most preferred channels f ...
- Twitter Tests Three New Ad Formats
Digital News Daily, Colin Kirkland - Friday, April 1, 2022
Looking to heighten the effectiveness of its ad suite, Twitter is testi ...
- Study Finds Australian Shoppers Prefer Email For Promotions, Text For Delivery Notices
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The top reason Australian consumers opt out is that they are getti ...
- Facebook To Settle Class-Action Over Android Call Scraping
Digital News Daily, Wendy Davis - Friday, March 4, 2022
Facebook has tentatively agreed to settle class-action claims that it violated Andro ...
- The Etiquette Of Ignoring Texts And Emails
Around the Net in Email, Ray Schultz - Tuesday, February 22, 2022
It’s one thing to ignore a promotional email or text, quite anoth ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- BPA Worldwide Approves A Standard For Text Message-Based Subscription Renewals
Publishing Insider, Tony Silber - Monday, January 10, 2022
BPA's move is significant because it represents the latest nod to technolo ...
- Tip-Top Tech: Store Sales Driven By Texting And Data Tools
Email Insider, Ray Schultz - Tuesday, January 4, 2022
Companies are adding webchat and texting capabilities, NewStore reports. Email can al ...
- Roller-Coaster Roundup: Email Predictions And Tips For 2022
Email Insider, Ray Schultz - Monday, January 3, 2022
Metrics will change, and email will find an emerging multichannel partner ...
- Email And Text Are On The Rise At Dinnertime
Around the Net in Email, Ray Schultz - Thursday, December 30, 2021
Families still use dinnertime to connect with each other. But they a ...
- New Rule Allowing Email Debt Collection Could Hurt Consumers And Firms, Observers Say
Email Marketing Daily, Ray Schultz - Wednesday, December 29, 2021
Collection firms must allow people to opt out of electronic communications. ...
- Study: Text Works Better Than Email For Restaurants
Email Marketing Daily, Ray Schultz - Thursday, December 23, 2021
Almost all subscribers stay on board for 90 days, outperforming email, Mobivi ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Inside Performance, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- Bloomreach And Fast Partner To Offer One-Click Checkout In Email, SMS
Email Marketing Daily, Ray Schultz - Thursday, December 2, 2021
Online shoppers can check out without being redirected, the companies state. ...
- FCC Acting Chief Seeks To Crack Down On Unwanted Robotexts
Digital News Daily, Wendy Davis - Tuesday, October 19, 2021
"Enough with the bogus robotexts that try to trick consumers to sha ...
- Walmart Tests New Text-To-Shop Service
Around the Net in Email, Ray Schultz - Monday, October 18, 2021
Walmart’s “incubation arm” Store Nº8 is rolling out a beta test of a text-to-sh ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan ...
- Without Personalization, Consumers Don't Get What They Want From Brands
Inside Performance, Laurie Sullivan - Tuesday, September 28, 2021
The Cordial Cross-Channel Marketing Study set out to show how marketers shou ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Third-Party Data Issues Make SMS Marketing More Attractive
Mobile Insider, Karlene Lukovitz - Thursday, September 23, 2021
Data collected through explicit upfront consent and ongoing interaction via the under-us ...
- MessageMedia Teams Up With ActiveCampaign For SMS
Email Marketing Daily, Ray Schultz - Monday, September 13, 2021
The arrangement will allow brands to improve customer engagement with text messagin ...
- Google To Shutter Expanded Text Ads
Inside Performance, Laurie Sullivan - Wednesday, September 1, 2021
Responsive search ads will become the only search ad type that markete ...
- Consumers Value Privacy But Are Still Shopping Online, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 17, 2021
Most prefer email for marketing communications, with text a distant second, Treasu ...