- Clicks And Click-To-Opens Rose In The First Half, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 16, 2023
The Books & Literature vertical topped the list in conversions and oth ...
- Optimove Adds SMS To Its Marketing Toolkit
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2023
The company has also expanded its Strategic Services offerings. ...
- The Art of the Downsell: Radical Transparency as a Lifecycle Builder
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboardi ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Texting Tide: Study That Highlights SMS May Be Unfair To Email
Email Insider, Ray Schultz - Thursday, June 29, 2023
Shoppers will reply to a text more quickly than they do ...
- Teaming Text And Email: How The Two Channels Can Work Together
Email Insider, Ray Schultz - Friday, June 16, 2023
Brands are increasingly using SMS and email together. But SMS is n ...
- Intuit Mailchimp Adds SMS, AI Email Writing Features To Suite
Email Marketing Daily, Ray Schultz - Thursday, June 15, 2023
SMS is now being tested by clients in beta, Intuit Mailchimp s ...
- Phrasee Debuts An AI Content Creation Platform
Email Marketing Daily, Ray Schultz - Thursday, June 8, 2023
The new tool can produce content at scale -- for emails, produ ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Conversica Integrates Its Conversational Platform With Salesforce Marketing Cloud
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
The partnership will allow brands to conduct two-way conversations with customers with ...
- New Platform From Allant Provides No-Code Analytics, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
The new platform connects to email, SMS and other campaign delivery provider ...
- Listrak Offers Generative AI Text Creation Tool
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
Brands can select a tone of voice and include an image wi ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- Email-SMS Integration Tool Offered By Yotpo
Email Marketing Daily, Ray Schultz - Friday, May 19, 2023
Yotpo says 2,500 ecommerce companies are already using Yotpo Email. ...
- Sitehues Media Unveils Software Combining CRM, Email And Other Tasks
Email Marketing Daily, Ray Schultz - Wednesday, May 17, 2023
The new offering also provides analytic and tracking capabilities, the company s ...
- ActiveCampaign Offers AI Content Tool In Beta
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
ActiveCampaign promises email and SMS capabilities in the coming months. ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On Customers
Email Marketing Daily, Ray Schultz - Monday, May 15, 2023
Klaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- Text Tantrum: People Complain They Are Getting Too Many
Email Insider, Ray Schultz - Wednesday, May 10, 2023
Consumers also say they get too many emails, but email is t ...
- Marigold Adds SMS, Allowing Text, Email To Be Managed From One Place
Email Marketing Daily, Ray Schultz - Monday, May 8, 2023
Marketers can conduct personalized campaigns from Marigold's Emma platform. ...
- Personal Perks: Consumers Are Spending On Small Luxury Items In A Shaky Economy
Email Insider, Ray Schultz - Wednesday, May 3, 2023
Texting was on the rise in Q1, producing 28% more revenue year-over-yea ...
- Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages
Email Insider, Ray Schultz - Thursday, April 27, 2023
Email is now in second place as consumers use mobile wallets f ...
- Attentive Adds AI To Its Conversational Platform
Email Marketing Daily, Ray Schultz - Monday, April 24, 2023
The enhanced Concierge platform delivers hyper-relevant contextual responses, AI-based SAAS platform Attenti ...
- Intermedia Offers Cross-Channel Archiving Tool
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The launch of the archiving tool allowing users to store data acro ...
- Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mit ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- The Gist Of SMS: Why It Works, And The Dangers Of Doing It Badly
Email Insider, Ray Schultz - Tuesday, February 28, 2023
Half of all recipients have bought a product after receiving a time ...
- Alpha Email: Channel Still Leads, But SMS Is Growing Faster
Email Insider, Ray Schultz - Friday, February 10, 2023
The Food & Drink category produced the highest email conversion rate ...