- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- Email-SMS Integration Tool Offered By Yotpo
Email Marketing Daily, Ray Schultz - Friday, May 19, 2023
Yotpo says 2,500 ecommerce companies are already using Yotpo Email. ...
- Sitehues Media Unveils Software Combining CRM, Email And Other Tasks
Email Marketing Daily, Ray Schultz - Wednesday, May 17, 2023
The new offering also provides analytic and tracking capabilities, the company s ...
- ActiveCampaign Offers AI Content Tool In Beta
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
ActiveCampaign promises email and SMS capabilities in the coming months. ...
- Klaviyo Forms Partnership With Commercetools To Provide Single Source of Data On Customers
Email Marketing Daily, Ray Schultz - Monday, May 15, 2023
Klaviyo has formed an integration with cloud-based commerce platform commercetools, allowing use ...
- Text Tantrum: People Complain They Are Getting Too Many
Email Insider, Ray Schultz - Wednesday, May 10, 2023
Consumers also say they get too many emails, but email is t ...
- Marigold Adds SMS, Allowing Text, Email To Be Managed From One Place
Email Marketing Daily, Ray Schultz - Monday, May 8, 2023
Marketers can conduct personalized campaigns from Marigold's Emma platform. ...
- Personal Perks: Consumers Are Spending On Small Luxury Items In A Shaky Economy
Email Insider, Ray Schultz - Wednesday, May 3, 2023
Texting was on the rise in Q1, producing 28% more revenue year-over-yea ...
- Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages
Email Insider, Ray Schultz - Thursday, April 27, 2023
Email is now in second place as consumers use mobile wallets f ...
- Attentive Adds AI To Its Conversational Platform
Email Marketing Daily, Ray Schultz - Monday, April 24, 2023
The enhanced Concierge platform delivers hyper-relevant contextual responses, AI-based SAAS platform Attenti ...
- Intermedia Offers Cross-Channel Archiving Tool
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The launch of the archiving tool allowing users to store data acro ...
- Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mit ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- The Gist Of SMS: Why It Works, And The Dangers Of Doing It Badly
Email Insider, Ray Schultz - Tuesday, February 28, 2023
Half of all recipients have bought a product after receiving a time ...
- Alpha Email: Channel Still Leads, But SMS Is Growing Faster
Email Insider, Ray Schultz - Friday, February 10, 2023
The Food & Drink category produced the highest email conversion rate ...
- WhatsApp Ad Doesn't Disparage Wireless Carriers, Self-Regulatory Group Finds
Digital News Daily, Wendy Davis - Monday, February 6, 2023
Siding with Meta Platforms, an industry self-regulatory appellate panel has rejected t ...
- MessageGears Appoints Natalia Dykyj As CMO
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Dykyj, who worked at SparkPost and MessageBird, is the latest executive ...
- Momentive Adds Survey Features To Survey Monkey
Email Marketing Daily, Ray Schultz - Tuesday, January 31, 2023
One new tool is a multilingual email collector that lets users ...
- Email Use, Online Sales Grew in Q4 2022: Study
Email Marketing Daily, Ray Schultz - Friday, January 27, 2023
Brands relied on owned media as the cost of acquisition increased, Klavi ...
- Cordial Forms Two-Way Partnership With Snowflake
Email Marketing Daily, Ray Schultz - Thursday, January 26, 2023
Cordial's data will be offered on the Snowflake Marketplace, the companies ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Tip-Top Text: SMS Leads Email As Preferred Channel For SMBs, Consumers
Email Insider, Ray Schultz - Thursday, January 12, 2023
A study by MessageMedia finds that 67% of consumers have opted ...
- MessageGears Acquires Mobile App Marketing Platform Swrve
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
The acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Attentive Adds New SMS Tool To Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, January 11, 2023
Brands can use the new SMS offering from conversational commerce platform Attenti ...
- Brands Need Zero-Party Data To Achieve Personalization: Opinion
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
"Messages should contain dynamic content that uses keywords that will elicit engagement ...
- Organizing for Cross-Channel Messaging
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
It takes more than fancy tools to enable and successfully execute ...
- SMS Marketing During The Holidays And Into 2023
Around the Net in Email, Ray Schultz - Tuesday, December 27, 2022
SMS marketing is growing in popularity. And it was especially prevalent ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- For Budget Sake: Focus On Existing Customers Before Acquiring New Ones In 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, December 19, 2022
"With budgets becoming tighter based on inflation, marketers need to focus ...