• by Ray Schultz , May 16, 2023

ActiveCampaign has made a strategic move into the AI content business. It is offering new AI tools in beta, and expects to generate content in 1:1 emails, SMS, landing pages and forms in the coming months.

The new offering, ActiveCampaign AI (beta) is available to customers at all levels with early access on a waitlist. The company promises that customers will be able to generate a full campaign based on one provided prompt later this year. 

"We are so excited about the possibilities this will bring our business, not only on the content generation front but the iteration and testing that will allow us to send better campaigns and reach more potential customers," says Margaret Rice, founder of client Your Therapy Source.

ActiveCampaign has been “extremely intentional in this generative AI investment because we wanted the rollout to address what our customers need and how we can help solve their unique problems,” says Jason VandeBoom, founder and CEO of ActiveCampaign.

"This AI investment is unique, yet not surprising," adds Brooke Farbstein, strategic partner manager at Aircall.