Intuit Mailchimp has unveiled a set of
new features to help retailers during the holiday season, the company announced on Thursday.
Among them are an improved Shopify connection and enhanced segmentation tools, ecommerce
analytics, global and multi-audience SMS capabilities powered by the Intuit platform. Also included is an email template library.
“With these improvements, businesses can move
faster, personalize with more precision, and measure the tangible business impact of every omnichannel campaign," says Diana Williams, vice president, product management at Intuit Mailchimp, in a
statement. “The holiday season is an enormous opportunity for retailers, but brands must move beyond traditional major retail moments of Black Friday and Cyber Monday to gain a significant
competitive advantage.”
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Mailchimp is also offering new seasonal email templates for the top holiday moments when consumers are spending: Christmas Day (74%), Halloween (59%),
Christmas Eve (46%), New Year’s Eve (34%) New Year's Day (33%), Advent Season December 1-24 (4%), and Epiphany/Three Kings Day (4%).
“When marketers can quickly
and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones,” Williams adds.
Meanwhile, Mailchimp Transactional (the former Mandrill) has
formed "Mailchimp Transactional SMS." This new tool enables brands to send one-to-one texts about their purchases at every stage in the process. It is now available the United States,
Canada, Australia, United Kingdom, Germany, Austria, Switzerland, the Netherlands, France, Spain and Ireland.
"Right now, marketing owned platforms like Mailchimp are more important than
ever," says Intuit customer Connor Swegle, co-founder and CMO of Priority Bicycles, “The very bottom of the funnel—anybody who's willing to add
something to cart, or get four pages into the content on your website — is very important.”