Email teams are beset by many challenges,
including the fragmentation of marketing tech stacks.
Many firms are trying to eliminate this inefficiency. One is Breakser, which on Tuesday debuted TruSend, a unified email
distribution platform specifically for B2B brands..
The company points to statistics showing that the average marketer uses eight tools for campaign management. However, 40%
lack real-time data for making critical decisions.
It pays to resolve these issues because email remains a productive channel, especially in the B2B space.
"As other platforms
suffer from algorithm degradation and rising costs, email remains the most reliable and direct channel," says Ben Billups, founder & CEO of Breaker. "Brands frequently pivot back to email for cost
efficiency, especially when other methods fail to deliver results."
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According to Breakser, TruSend aims to provide these benefits to B2B companies:
- Real-Time visibility
into campaign performance
- Hyper-Targeted Campaigns
- Audience precision
- Measurable ROI
- Business
Impact
- Connects with CRMs like HubSpot and Salesforce,
- Trust & compliance
"B2B targeting on traditional advertising
platforms like LinkedIn, X, and Meta leaves a lot to be desired," notes Billups. "Many brands try it, only to go back to sending more emails because it's more direct and reliable. Our technology
allows marketers to target precisely, ensuring every send counts."