- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Adobe Releases Its App Builder For General Use
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
The tool can help developers create customer experiences, Adobe says. ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Inside Performance, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- ActionIQ Launches Real-Time Customer Experience Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
The platform gives brands the ability to personalize customer experiences based ...
- Sendinblue Offers A New Email API For Large Firms
Email Marketing Daily, Ray Schultz - Tuesday, October 26, 2021
The new email API allows developers to add transactional email capabilities witho ...
- CM Group And Cheetah Digital Merge
Email Marketing Daily, Ray Schultz - Thursday, October 21, 2021
The merger allows CM Group to expand its main focus from ema ...
- Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
Search & Performance Marketing Daily, Jim Yu - Wednesday, October 20, 2021
A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- CM Group Forms Loyalty Integration With Annex Cloud
Email Marketing Daily, Ray Schultz - Wednesday, September 29, 2021
Email marketers can now drive customized campaigns using first-party data and t ...
- Treasure Data Appoints Eugene Saburi As Chief Business Officer
Email Marketing Daily, Ray Schultz - Wednesday, September 29, 2021
Saburi previously held executive positions at such firms as Adobe and Micro ...
- In The Cloud: Yext AI Search On Salesforce AppExchange Launches
Inside Performance, Laurie Sullivan - Thursday, August 19, 2021
Yext customers can now combine the support and search platforms to deliv ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support the ...
- ABM And the Virus -- Enterprise Brands Are In A Radical Shift
Email Insider, Ray Schultz - Friday, May 28, 2021
Most big firms expect to increase their ABM spend this year, a ...
- Experian And Microsoft Partner On Data Tool Access
Email Marketing Daily, Ray Schultz - Thursday, May 27, 2021
Business users can access Experian data solutions via Microsoft's AppSource. ...
- SparkPost Acquires Taxi For Email, Adding Email Production To Its Sending Capability
Email Marketing Daily, Ray Schultz - Thursday, May 20, 2021
The purchase comes as SparkPost is in the process of being acquir ...
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billi ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Publishers are betting on the rise of automated deals offering the sca ...
- SparkPost-Litmus Integration Aims For Toggle-Free Email Creation
Email Marketing Daily, Ray Schultz - Tuesday, March 23, 2021
The Litmus Enterprise will be available in SparkPost's Design Tracker, the compani ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Inside Performance, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes ...
- Foursquare Relaunches Places, Introduces Enterprise API
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 16, 2021
The relaunch is part of a move to support enterprise companies wi ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has rais ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- Salesforce Will Acquire Slack In $27.7 Billion Deal
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Together, the firms plan to "shape the future of enterprise software a ...
- SAP Completes Purchase Of Emarsys
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Emarsys helps brands deliver personalized interactions. Its products will be added ...
- Stensul, Enterprise Email Platform, Snares $16 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, November 3, 2020
Stensul, a provider of agile technology, will use the funding for produ ...
- Microsoft And Adobe Team Up On CRM Solution
Around the Net In Digital, Ray Schultz - Wednesday, October 28, 2020
Microsoft and Adobe have teamed up to challenge Salesforce in the enterpri ...
- B2B Tech Firms Cut Marketing Budgets Due To Pandemic: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Less than 10% are increasing their spend, with enterprise software suppliers mo ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...