- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- Salesforce Offers New Generative AI Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
Sales teams can use the Sales GPT to send tailored emails ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Search's Influence Demonstrated In Total Economic Impact Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study th ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Salesforce Launches AI Cloud, Enterprise Gen AI Platform
Email Marketing Daily, Ray Schultz - Monday, June 12, 2023
The AI Cloud from Salesforce comes with with Einstein GPT Trust Laye ...
- Adobe Brings Generative AI Firefly To Businesses And Beginners
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Adobe revealed platforms on Thursday integrated with its Firefly generative AI to ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- Persado Debuts Generative AI For Online Carts
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
The generative AI tool from Persado dynamically provides words and phrases, t ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
Email Insider, Ray Schultz - Monday, May 15, 2023
Sales automation was the hottest search topic in terms of growth ...
- Microsoft, Aisera Collaborate To Provide Enterprises With ChatGPT, Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 3, 2023
Aisera, a provider of generative AI, has partnered with Microsoft to deliv ...
- New AI Tool Analyzes Hacking Behavior In Effort To Stop ChatGPT Attacks
Email Marketing Daily, Ray Schultz - Monday, May 1, 2023
Guardian Digital says its open-source EnGarde solution can protect against phishing attem ...
- Sinch And Salesforce Collaborate On Messaging
Email Marketing Daily, Ray Schultz - Wednesday, April 12, 2023
Sinch and Salesforce hope to provide an enterprise-grade experience through the strateg ...
- Braze And Rackspace Technology Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, April 5, 2023
Braze and Rackspace Technology have expanded their partnership with a multi-year agreemen ...
- What Happened To Account-Based Marketing?
Marketing Insider, Scott Gillum - Wednesday, April 5, 2023
Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Google CEO Hints At Integrating Bard With Assistant
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Google CEO Sundar Pichai told 'The New York Times' last week th ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- Firm Offers AI-Driven Reputation Management Tool Based On Keywords
Email Marketing Daily, Ray Schultz - Monday, February 20, 2023
Brands can use the platform to respond quickly to negative reviews, t ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
Email Marketing Daily, Ray Schultz - Tuesday, January 24, 2023
ProfitWheel helps brands garner insights from their first-party data. ...
- Growth Fund Scaleworks Acquires Import.io
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Import.io streamlines data collection for enterprise brands, providing analytics covering thousands ...
- AWS Partners With Avalanche To Guide Widespread Blockchain Adoption
Digital News Daily, Colin Kirkland - Wednesday, January 11, 2023
AWS on Wednesday said it is partnering with Ava Labs, which ...
- MessageGears Acquires Mobile App Marketing Platform Swrve
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
The acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Over 90% Of Firms Plan Data Initiatives For '23, Many Struggle To Realize Value From Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 27, 2022
Data will take priority for nearly all enterprises in 2023, according ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack Strategy
Email Insider, Ray Schultz - Wednesday, December 14, 2022
Only 12% of senior management is viewed as highly strategic and effecti ...
- Enterprise Firms See Uptick In Email Ransomware Attacks, Study Finds
Email Marketing Daily, Ray Schultz - Friday, November 11, 2022
The U.S. exceeds the global average for spear phishing and impersonation attack ...
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
A national study from Treasure Data reveals how much rising costs impa ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle Reports
Email Insider, Ray Schultz - Wednesday, November 2, 2022
Although marketers seem less concerned about privacy issues, most feel that priva ...