• by Ray Schultz , Columnist, October 16, 2024

One headache faced by marketers is the need to work with separate customer data platforms (CDPs), email service providers (ESPs) and customer engagement platforms (CEPs). 

MessageGears, an engagement platform for enterprise brands, claims it has unraveled this problem with an end-to-end solution it calls the MessageGears Data Activation and Engagement Platform.

Built on warehouse-native architecture, the new platform allows brands to “avoid data duplication" to achieve "engagement and insights without the need for a standalone CDP investment,” says Roger Barnette, CEO of MessageGears.

This means they can centralize data in their existing data warehouse without using an outside CDP, the firm says, adding: “Today’s enterprises demand a more unified and scalable approach to data activation as they manage billions of attributes across millions of customers,” 

According to MessageGears, the reimagined platform provides:

• Data ingestion straight into the existing warehouse, and event streaming
• AI-powered visual segmentation without the need for SQL queries or manual effort
• Unified customer profiles that can be built within a data warehouse, eliminating the need for external data platforms
• Automatic triggers that can deploy campaigns in email, mobile, SM and the web in response to website visits, purchases, or cart abandonment
• Warehouse-native identity resolution unifying data from any source
• Cross-channel engagement that centralizes all messaging efforts and synchronizes campaigns across all touchpoints

Barnette says the platform puts these capabilities in the hands of both enterprise marketers and data professionals.