- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Campaigns With Email Do Better Than Those Without, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 25, 2022
Multichannel efforts produce more "effects" than solo campaigns, the UK DMA repo ...
- Mobile Push And Email Are Top Channels, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 26, 2022
Mobile is poised to be the primary channel, customer messaging platform OneSign ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Prisma Campaigns Partners With Bankjoy To Help Banks And Credit Unions Market Via Digital
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
Bankjoy clients can use Prisma tools for conducting multichannel campaigns, the fi ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- Consumers Embrace Hybrid Shopping Channels: Study
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Although consumers are favorable to hybrid shopping channels, many still feel overwhelm ...
- Google's Buzzword At CES 2022 -- Connectivity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
"For the first time with Android, we're also focused on building f ...
- Roller-Coaster Roundup: Email Predictions And Tips For 2022
Email Insider, Ray Schultz - Monday, January 3, 2022
Metrics will change, and email will find an emerging multichannel partner ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Search & Performance Insider, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce a ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- Data Axle Acquires Exact Data, Strengthens SMB Presence
Email Marketing Daily, Ray Schultz - Wednesday, August 4, 2021
The combined firms will offer email marketing and other data-driven services f ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Email Insider, Ray Schultz - Wednesday, July 28, 2021
Privacy concerns are driving 86% of marketers to invest more in first-par ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Klaviyo Debuts Benchmarking And SMS Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The new products can help brands communicate in several channels, the compa ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% se ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Marketers Unprepared For Changes To Come In 2021, Studies Show
Search & Performance Insider, Laurie Sullivan - Wednesday, December 9, 2020
What will it take for consumers to return to shopping in-store? ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Search & Performance Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do s ...
- Slingshot Adds New Tools To Its Central Inbox Platform
Email Marketing Daily, Ray Schultz - Tuesday, September 1, 2020
Home service providers are able to manage multiple channels from one applicatio ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's large ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...