Building the Friendlier FinTech

  • September 26, 2023

How does your friendly and functional online auto-loan brand compete against an in-box of offers for colorful frocks, sleek décor…and chocolate? Caribou's EIS veteran and Director of Lifecycle Marketing, Heather Grimstead, shares a makeover strategy for Caribou that involved more than imagery. It marshaled voice, cadence, brand identity and multi-channel …

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