- New Tool Helps Podcast Advertisers Lock In Their Ads, Firm Says
Publishers Daily, Ray Schultz - Sunday, March 10, 2024
The solution is designed to expose oversold events and other problems. ...
- Apple Podcasts Now Offers Podcast Transcripts
Publishers Daily, Ray Schultz - Thursday, March 7, 2024
Texts for new episodes will be available shortly after they are publis ...
- The Pleasure Of Podcasts: The New York Times And Vox Media Explain Their Strategies
Publishers Daily, Ray Schultz - Tuesday, March 5, 2024
The "Times" carefully controls the number of podcasts it offers. "We a ...
- Podcasts Help Drive Revenue Growth for iHeartMedia
Publishers Daily, Ray Schultz - Sunday, March 3, 2024
Podcast Revenue hit $132 million in the quarter, a 17% hike. ...
- AdLarge And Consumable Unveil A Female Podcast Network
Publishers Daily, Ray Schultz - Wednesday, February 28, 2024
The firms hope to link advertisers and female creators. ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Brene Brown Podcasts To Be Featured On Vox
Publishers Daily, Ray Schultz - Wednesday, February 14, 2024
Brown's 'Unlocking Us' and 'Dare to Lead' podcasts will now run ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...
- Podcast Guests Punch The Clock: Most Top Programs Have them
Publishing Insider, Ray Schultz - Thursday, February 8, 2024
News-oriented podcasts are likely to have guests. Sports podcasts always do, P ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- Stephen Fry Narrates Podcast, Part Of Missing People Campaign
MAD, Fern Siegel - Tuesday, January 16, 2024
A novel awareness campaign underscores the pain of those whose loved on ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Amazon Purge Continues: Audible Lays Off 5% Of Staff
MediaDailyNews, Karlene Lukovitz - Friday, January 12, 2024
Podcast and audiobook unit is third Amazon business to be hit wi ...
- Black Listeners Tune In: They Are An Avid Podcast Audience
Publishing Insider, Ray Schultz - Tuesday, December 19, 2023
Black subjects and social justice topics are especially popular, Horowitz Research repo ...
- Spotify To Distribute, Sell Ads For Warner Bros. Discovery Podcasts
MAD, Fern Siegel - Wednesday, December 13, 2023
Spotify's enterprise podcast platform, Megaphone, will host WBD's shows. ...
- AdLarge Taps Brady As VP, Sales
MAD, Fern Siegel - Tuesday, December 5, 2023
Previously, Brady handled audio sponsorships for ESPN and Disney. ...
- Vox To Bring Podcasts To Stage At 2024 SXSW Conference
Publishers Daily, Ray Schultz - Tuesday, December 5, 2023
Vox will present shows on the Vox Media Stage at the eve ...
- Collin Campbell To Head NPR Podcasts
Publishers Daily, Ray Schultz - Sunday, December 3, 2023
Campbell, who previously served at Gimlet, says, "I've seen boom, I ha ...
- Podcast Advertisers Offered Cookie-Free Targeting
Publishers Daily, Ray Schultz - Thursday, November 16, 2023
Acast and Proximic by Comscore form a partnership to drive contextual identificati ...
- The Red Line In Podcasts: What Drives Listeners Away
Publishing Insider, Ray Schultz - Thursday, November 9, 2023
Most people will accept profane language and opinions they don't like, stu ...
- BuzzFeed Launches Weekly Podcast: 'I Know That's Right'
Publishers Daily, Ray Schultz - Sunday, November 5, 2023
HuffPost's senior culture reporter Taryn Finley will host the new podcast. ...
- Amy Robach And T.J. Holmes To Star In Podcast
Publishers Daily, Ray Schultz - Wednesday, November 1, 2023
"Amy & T.J." will debut in December on the iHeartPodcast Network. ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3
Email Insider, Ray Schultz - Monday, October 30, 2023
IBM's Watson product was probably the most-advertised product in Q3. ...
- Kiddy Podcasts: Children And Their Families Are A Growing Audience, Study Finds
Publishing Insider, Ray Schultz - Sunday, October 29, 2023
Almost all parents say their children have become more interested in podca ...
- Podcasts Expand Brand-Building, Dynamic Ad Insertion
Research Intelligencer, Robert Williams - Thursday, October 26, 2023
Dynamic ad insertion (DAI) makes up more than 90% of ad revenue ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- PR Flacks Are Looking For Mentions in Podcasts
Publishers Daily, Ray Schultz - Monday, October 23, 2023
There was an increase in the number of pitches, although the respon ...
- Amrita Khalid Changes Role At 'The Verge', Ariel Shapiro To Head 'Hot Pod'
Publishers Daily, Ray Schultz - Sunday, October 22, 2023
Khalid will expand coverage as part of the technology news site's gener ...
- 'The Washington Post' Links Subscriptions To Apple Podcasts
Publishers Daily, Ray Schultz - Thursday, October 19, 2023
Subscribers can listen to the "Post's" original podcasts ad-free. ...