- Nearly Half Of Podcast Listeners Have Learned About New Brands, Products
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
Podcasts have become popular ad and marketing tools for brands to promo ...
- iHeartMedia Reduces Staff By About 5%
Publishers Daily, Ray Schultz - Thursday, November 7, 2024
CEO Bob Pittman states "we have flattened the organization" in the company ...
- Live TV, Podcasts Are Top Media Choices For Election News
Research Intelligencer, Robert Williams - Friday, November 1, 2024
Alternatively, some consumers are seeking escapism from the election through print a ...
- Most Podcast Listeners Have Responded To Ads, Study Finds
Publishers Daily, Ray Schultz - Wednesday, October 30, 2024
Consumers who tune into niche podcasts are more likely to purchase. ...
- Oxford Road, Veritone One Merge, Up Value For Advertisers
MAD, Fern Siegel - Tuesday, October 29, 2024
The combined entity provides advanced performance metrics and comprehensive channel coverage ...
- Oxford Road And Veritone One Unite to Form Podcast Group
Publishers Daily, Ray Schultz - Tuesday, October 22, 2024
Audio agencies Oxford Road and Veritone One will form a united bra ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- Live AI Hosts: Google Debuts An Interactive Podcast Tool
Publishing Insider, Ray Schultz - Sunday, October 6, 2024
Users can upload entire books and get what almost seem to ...
- Caspian Studios Positions Podcasts As B2B Marketing Opportunities
MAD, Fern Siegel - Wednesday, October 2, 2024
Branded podcasts connect with specific audiences, stepping outside the predictable ad playb ...
- Vox Media Promotes Jill Dehnert To A Group Publisher Title
Publishers Daily, Ray Schultz - Wednesday, October 2, 2024
And Vivian Tu is joining Vox Media via a partnership with ...
- Podcast Use Is Booming Throughout The World, Study Finds
Publishers Daily, Ray Schultz - Monday, September 30, 2024
High numbers of listeners have purchased because of podcast ads. ...
- Vox Media To Partner With Basketball Star Lonzo Ball On Podcast
Publishers Daily, Ray Schultz - Wednesday, September 25, 2024
Vox Media has partnered with Lonzo Ball to bring his podcast "Wh ...
- 'The New York Times' Rolls Out Its Podcast Pay Model
Publishers Daily, Ray Schultz - Tuesday, September 24, 2024
The "New York Times" is teaming up with Apple Podcasts and Spot ...
- 'Newsweek' Engages Headliner To Help Deliver Podcast Recommendations To Readers
Publishers Daily, Ray Schultz - Tuesday, September 24, 2024
The magazine will use Headliner's Disco to provide relevant podcasts. ...
- Vox To Start Multimedia Podcast Franchise
Publishers Daily, Ray Schultz - Tuesday, September 10, 2024
The new offering, Explain It To Me, will be hosted by Jonquil ...
- RadioLab Ranked As The Top Tech Podcast
Publishers Daily, Ray Schultz - Monday, September 2, 2024
RadioLab is followed by 99% Invisible in the ranking of most popul ...
- Apple Job Cuts In Digital Services Make Room For Startups
MediaDailyNews, Laurie Sullivan - Wednesday, August 28, 2024
Apple is reportedly laying off around 100 employees across books and ne ...
- Apple Podcasts Is Now Third In Listening
Publishers Daily, Ray Schultz - Sunday, August 25, 2024
YouTube has taken over the top slot and Spotify is second. ...
- SiriusXM Launches A Paid Podcast Program
Publishers Daily, Ray Schultz - Sunday, August 4, 2024
SiriusXM Podcasts provides new episodes, bonus content and previews of upcoming sh ...
- Flightpath To Debut YouTube Predictive Analytics For Podcasts
Publishers Daily, Ray Schultz - Tuesday, July 30, 2024
The analytics tool will help podcast producers unify their inventory management tool ...
- Podcast Firm Lemonada Media Teams Up With Simon & Schuster On Book Project
Publishers Daily, Ray Schultz - Thursday, July 25, 2024
The two firms will partner on two books based on podcasts. ...
- Spotify Invests In Ad Business Through Rebranded Ads Manager
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
The rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- Throw Your Two Cents In: Spotify Allows Comments On Podcasts
Publishing Insider, Ray Schultz - Thursday, July 11, 2024
The goal is to turn a one-way medium into a two-way ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Ben & Jerry's Podcast Flavors: Third Year Of Series Features Personal Narratives
Publishing Insider, Ray Schultz - Wednesday, July 10, 2024
This is an approach that can work for all sides of t ...
- 'The New York Times' Could Place Podcasts Behind A Paywall: Report
Publishers Daily, Ray Schultz - Sunday, June 30, 2024
Certain podcast episodes would be available only to subscribers. ...
- Wondery Launches New Brand For Its History Podcasts
Publishers Daily, Ray Schultz - Monday, June 24, 2024
Launch is accompanied by a "More to the Story" campaign. ...
- Spotify Invites All Podcasters To Upload Videos
MediaDailyNews, Colin Kirkland - Friday, June 21, 2024
Spotify has rolled out a new feature that allows all podcasters, includi ...
- Podcasts Offered Mobile Tool For Recording And Editing
Publishers Daily, Ray Schultz - Monday, June 10, 2024
The new feature relieves users of having to type titles and descriptio ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...