Daytime syndication is sinking -- as well as lots of live, linear TV network and station content. Can video podcasts fill the gap?

Much of current daytime content is unscripted “talk” shows. That discussion now will look to be smaller in future years, with less spin by way of modern podcasts -- where what the cool kids are now pursuing is video podcasts.

Apple is moving into this in a big way. Analysts note that podcasts are now “television.”

Boosting its efforts, Apple is now offering new technology that helps creators get to their intended vision. It is also moving to new ways of selling advertising connected to that content.

Apple will charge ad networks -- and brands -- with an “impression-based fee.” Many believe this will give Apple a strong foundation for this expanding content. 

Apple is not alone in these efforts. YouTube and Spotify are in the podcast business in a big way.

According to digital media measurement company Edison Research, Apple is the number three provider of video podcasts after YouTube and Spotify. Netflix is also getting involved in a big way.

Data shows that U.S. consumers spend 773 million hours a week on podcasts. While video podcasts are growing, more efficient Gen Zers also know you don’t need to sit in front of a TV set to get the crux of what content is all about.

The the big question is whether TV stations can add video podcasts into their platforms to replace daytime programming.

It turns out they are. Good news is that "podcast style" programming is low-cost, with less glamorous surroundings. 

Some of this video podcast content also is finding its way into scheduled local TV newscast time periods through special technology. 

Some national cable TV networks like NewsNation are already doing this with many on-camera video podcast shows.

CBS News has also been expanding its video podcast catalog. One of its more popular ones -- “48 Hours: Post Mortem” -- riffs off the longtime, long-form news content prime-time show.

Daytime on TV stations is taking a new shape -- with less music, glamour and general entertainment, and studio audiences. 

Local TV station content during the day likely will have a more private, no-frills feel -- with less song and dance.