Younger listeners are on track to supplant millennials as the largest generational audience for podcasts, Audacy reports in a study titled “The New Rules of Podcast Advertising,”
according to Radio Online. The study found that 64% of Gen Z listeners now consume podcasts. And that Gen Z and Gen Alpha will account for 40^ of podcast listeners by 2029. Audacy also
states that mid-sized shows outperform celebrity programs in podcast ad efficiency. Mid-sized shows have a 22% lower cost per acquisition, Audacy says, citing Podscribe data. Read the whole story at Radio Online »