Tag results for "connected tv"
- New Yelp Ad Formats Strengthen CTVYelp's features and updates - aimed at national advertisers and businesses wi ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But WillAppointing Adam Kline as North America CEO triggered the next phase ...
- Media Data Breaches: More Apathy? Any Good Actors?On Monday there was news that Walt Disney's internal business and consum ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement ToolsSnapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Advertisers Favor Live Televised Events For Viewer EngagementMore than half of advertisers said a large, simultaneous audience is t ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The WayMicrosoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026Peacock will be the exception to projections of flat to slight grow ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Is YouTube's User-Generated Content A Threat - Or Help - To Big Media?YouTube is now much more than a user-generated content site. It n ...
- Netflix Extends Microsoft Partnership To Support CTV Ads, CampaignsThe extended partnership will support CTV ads in its ad platform a ...
- Key Political TV Advertising States: Don't Mean A Thing Without That SwingThe focus is on so-called "swing" voters' use of TV-video platforms ...
- Instream Versus Outstream Delineation Finally Getting AttentionAs has become clear for anyone following the issue on social medi ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad FrequencyCTV platforms delivered lower levels of messages for CPG brands consumed ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This YearCMOs in the B2B marketing space strongly believe what they do tod ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad FraudDoubleVerify research reveals a surge in new fraud schemes and variants ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads PlatformGoogle and Microsoft have made changes to their ad platforms, demonstrating t ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell DataLocal advertising is forecast to reach $148.9 billion this year, up 3. ...
- Unscripted, Reality TV Gets Unreal: Are Jobs, Money Disappearing?Scripted TV programming was expected to decline after the writers' and actor ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study FindsThe top three streamers in share of time spent viewing are YouTub ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Does Streaming Have An Identity Problem? Reach Or Performance?Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home ScreenLG Ad Solutions launched the first 3D native digital display on i ...
- Indie DSP Programmatic Ad Deals Climb 24%FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And CreativeMetrics and measurement to determine bidding and budgets have become increasingly compl ...
- British JIC Joins The MRCThe move signals just how international audience measurement is becoming due ...
- Netflix Dominates Gen Z's Time Spent With StreamingOne quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Metrics And Measurement: Data Behind CTV Integration With Digital MediaSkai is working to build its streaming and CTV services. It h ...
