- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- New Company Seeks To Help Publishers And Marketers Scale Up
Publishers Daily, Ray Schultz - Tuesday, July 1, 2025
David Krulewich, founder of Audiology, debuts Mission Media AI. ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces
Television News Daily, Wayne Friedman - Monday, June 16, 2025
The two big streaming businesses say the streaming ad-inventory integration will all ...
- TVB: Ad-Supported Linear TV Still Tops
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
Despite a recently released Nielsen viewing measure that touts streaming dominance ov ...
- CTV Ad Disruption: Roku/Amazon Deal Spin
TV Watch, Wayne Friedman - Tuesday, June 17, 2025
Roku's other major partner, supply-side ad platform Magnite, looks to gain ...
- Samsung 'Playable' Ad Breaks To Feature New Mini-Games
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Premion Pushes 'Scaled' Live Local Sports Ads
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- 'Newsweek' Acquires Adprime, Healthcare Ad Platform
Publishers Daily, Ray Schultz - Wednesday, June 4, 2025
The acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Google-Backed AI Startup Focuses On Personal, Not Personalization
Data & Programmatic Insider, Laurie Sullivan - Monday, June 2, 2025
Glance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- Young Adult Viewers: More Streaming Apps, Higher Churn
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- Streaming Transparency: Prime Boosts Access, Issues Remain
TV Watch, Wayne Friedman - Monday, June 2, 2025
Amazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- CTV Ad Buying: How Can You Be Sure You're Getting What You Think You're Getting?
Media Insider, Dave Morgan - Thursday, May 29, 2025
Among the issues: Verification of ad delivery is a misnomer, and fra ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Rob Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...
- YouTube Dominates CTV With 28% Share Of Streaming Minutes
Television News Daily, Wayne Friedman - Wednesday, May 28, 2025
YouTube (including YouTube TV) had 340 billion streaming minutes in April a ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, May 19, 2025
Strategus developers have built a targeting platform that relies on conversational a ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising
Television News Daily, Wayne Friedman - Friday, May 16, 2025
New Street Research modeled Netflix's fill rate at around 45% for 20 ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Perion Acquires Advanced AI Company For About $65M
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
The acquisition of Greenbids expands Perion's addressable market with the ability ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
In Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- Trade Desk Q1 Climbs 25%, Shares Up Sharply
Television News Daily, Wayne Friedman - Friday, May 9, 2025
Analysts on the Thursday earnings call expressed concern over heavy DSP competiti ...