- Report: Healthcare Marketers Should Be 'Authentic,' Use CTV
Marketing Daily, Les Luchter - Monday, May 5, 2025
"Product/service ads should include evidence-based information along with real-life patient testimonials," accordi ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio Best
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Looking across 11 media channels, marketing analytics firm Big Chalk says t ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Madhive Places AI 'Intelligence Layer' Across Media Process
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Madhive, a unified operating system for local media, announced Wednesday the laun ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Rob Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- CTV Campaign Brand Reach: Lots Of Room To Grow
Advanced TV Insider, Wayne Friedman - Wednesday, April 23, 2025
Innovid estimates the average campaign reach across its 95 million TV househol ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- App Space Is Having A Probabilistic 'Moment'
Performance Marketing Insider, Laurie Sullivan - Monday, April 21, 2025
Companies behind an ID-less graph and cookie-free project built what they ca ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025
Advanced TV Insider, Wayne Friedman - Wednesday, April 16, 2025
By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTV
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
The deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- There Ain't No Such Thing As A Cheap, High Volume CPM
Planning & Buying Insider, Joe Mandese - Wednesday, April 9, 2025
Ad buys are a lot like lunch. There ain't no free one ...
- Hearst Television Moves To Boost Local News
Publishers Daily, Ray Schultz - Thursday, April 3, 2025
Hearst is working with Uplynk to deliver its newscasts across streaming platfo ...
- Q4 'Open' Programmatic Up 10% To $7.6B - 34% Of CTV Ad Spend
Advanced TV Insider, Wayne Friedman - Wednesday, April 2, 2025
Roughly 90% of all CTV advertising is sold programmatically. All global C ...
- Samsung Ads Launches Interactive Gaming Formats On CTV
MediaDailyNews, Colin Kirkland - Monday, March 31, 2025
Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
Television News Daily, Wayne Friedman - Monday, March 31, 2025
YouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Dealer Stream, a streaming ad company for the auto industry, announced ...
- Average Streaming Ad Load Remains Steady
Television News Daily, Wayne Friedman - Thursday, March 20, 2025
Average streaming TV platform ad time per hour has been fairly stea ...
- Agency Media Vet Rozen Joins Cadent As President
MediaDailyNews, Joe Mandese - Wednesday, March 19, 2025
The former Dentsu Media Chief also serves as president of recently acquir ...
- Pluto TV Wants Viewers To 'Feel The Free'
Out to Launch, Fern Siegel - Monday, March 17, 2025
The streamer's latest campaign begins with two spots: 'Fear' and 'Intrigue.' ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent Election
Publishing Insider, Ray Schultz - Monday, March 17, 2025
The phone remained the biggest generator of ad impressions, although it fe ...
- Lower Costs For CTV, AI Are Attracting SMBs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 13, 2025
Amazon opened the door for SMBs to explore CTV and AI ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre Swanston
Media 3.0, Colin Kirkland - Thursday, March 6, 2025
Phynd Founder Swanston explains why gamers are the most sought-after audience ...
- Core Local Ad Spend Projected To Grow 6.1% This Year
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2025
Total local digital media will land at $89.6 billion, with traditional med ...
- Consumers Are Split On Interacting With TV Content
Research Intelligencer, Rob Williams - Friday, February 28, 2025
Four in 10 consumers have interacted with TV content to learn mo ...