Tag results for "connected tv"
- Metrics And Measurement: Data Behind CTV Integration With Digital MediaSkai is working to build its streaming and CTV services. It h ...
- Google's YouTube Pitches Advertisers On Unskippable AdsAt its Brandcast event this week, YouTube introduced a feature tailored f ...
- Premium Long-Form Video Captures More Attention Than Digital MediaViewers tend to spend more time viewing ads that appear in cinem ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning AheadThe ability for AI agents to see, hear and respond to conversatio ...
- Will Sports Programming Be A Factor Boosting TV's Upfront Ad Market?An expected soft TV upfront ad market might look better with strong ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer InsightsThe deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- The Trade Desk Q1: 28% Revenue Increase, CTV Strongest ChannelThe strong 28% quarterly year-over-year revenue increase was its sharpest rise sin ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In MarchDoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- Next Steps For Google After NewFrontsIf the DOJ finds Google violated antitrust laws, it will schedule ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts EventSpotify highlighted its video ad opportunities at its first NewFront event, a ...
- 'Morning Brew' And Yahoo Finance Form Content PartnershipYahoo Finance's market data will now appear in the Morning Brew newslet ...
- It's Google's World And Planners & Buyers Are Just Living In ItAnd by "world," I mean media optimization stack as we transition fr ...
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study FindsConsumers were 5% more likely to engage with QSR ads on line ...
- Streaming, CTV CPMs Under Pressure As New Ad Options ExpandAs competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- DoubleVerify Gets CTV 'Video Viewable' MRC AccreditationMRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- YouTube Offers Advertisers Placement Near Top-Performing ShortsYouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- IAB Revenue Report Reveals Back-Half ExpansionWhile 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Analysis Finds Linear Represents 85% Of CTV Inventory"Linear is still the primary channel for mass marketing and a pivot ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad BuysTatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad SpendI learned a lot from many of you, and believe I c ...
- Getting Sports Streaming RightThe sand is clearly slipping through the hourglass for traditional broadcast a ...
- Innovid Starts Platform To 'Streamline' CTV Supply PathInnovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?When you dig a bit into the numbers, some things just don ...
- Fox's AdRise Expands To Cross-Media Inventory, On All PlatformsFox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...
- AVOD's Rocketing Future Growth - But With Higher Subscriber Fees Attached?Despite the major growth of AVOD platforms - including free CTV channe ...
- Broadcast, CTV Platforms - And Social Media - Push Crossover Media UseBroadcast and CTV platforms continue to be among the big movers a ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Clinch Becomes First Ad Server To Integrate Privacy IdentityClinch has integrated The Trade Desk's Unified ID 2.0 into its platfor ...
- Wieser Revises '24 Upward, AgainWieser cites the continuing improvement of the U.S. economy, including an upwa ...
