- YouTube Offers Advertisers Placement Near Top-Performing Shorts
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
YouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Analysis Finds Linear Represents 85% Of CTV Inventory
Television News Daily, Wayne Friedman - Monday, April 15, 2024
"Linear is still the primary channel for mass marketing and a pivot ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend
Media Insider, Dave Morgan - Thursday, April 11, 2024
I learned a lot from many of you, and believe I c ...
- Getting Sports Streaming Right
Marketing Insider, Jon Last - Tuesday, April 9, 2024
The sand is clearly slipping through the hourglass for traditional broadcast a ...
- Innovid Starts Platform To 'Streamline' CTV Supply Path
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
Media Insider, Dave Morgan - Thursday, April 4, 2024
When you dig a bit into the numbers, some things just don ...
- Fox's AdRise Expands To Cross-Media Inventory, On All Platforms
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
Fox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...
- AVOD's Rocketing Future Growth - But With Higher Subscriber Fees Attached?
TV Watch, Wayne Friedman - Thursday, April 4, 2024
Despite the major growth of AVOD platforms - including free CTV channe ...
- Broadcast, CTV Platforms - And Social Media - Push Crossover Media Use
Advanced TV Insider, Wayne Friedman - Thursday, March 28, 2024
Broadcast and CTV platforms continue to be among the big movers a ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- Clinch Becomes First Ad Server To Integrate Privacy Identity
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
Clinch has integrated The Trade Desk's Unified ID 2.0 into its platfor ...
- Wieser Revises '24 Upward, Again
Planning & Buying Insider, Joe Mandese - Monday, March 25, 2024
Wieser cites the continuing improvement of the U.S. economy, including an upwa ...
- 2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: Analyst
MediaDailyNews, Wayne Friedman - Thursday, March 21, 2024
This year, political ad spend is projected to rise 24% (by $2 ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- High-Quality Video Content Offers Best Ad Experience
Research Intelligencer, Robert Williams - Monday, March 11, 2024
Consumers are most likely to say that television advertising enhances perceptions ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- India's Connected TV Ad Spending To Grow 30% A Year
Research Intelligencer, Robert Williams - Friday, March 1, 2024
About half of households in India said they own a smart T ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock Soars
MediaDailyNews, Wayne Friedman - Tuesday, February 27, 2024
PubMatic net income was up 46% to $18.7 million in Q4, wi ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
Advanced TV Insider, Wayne Friedman - Thursday, February 15, 2024
A third of advertisers now consider addressable TV advertising a "must bu ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...