- Slowing TV Set Sales: Don't See What You Want To See?
TV Watch, Wayne Friedman - Tuesday, December 23, 2025
Will slowing TV set sales affect CTV business, including smart TV operati ...
- The Suite Smell Of Nielsen's Big Data Success
TV Watch, Joe Mandese - Monday, December 22, 2025
"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Niels ...
- Pinterest's Vision Of TvScientific Acquisition: Long-Term Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, December 15, 2025
Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. B ...
- Pinterest To Acquire CTV Ad Company
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 11, 2025
Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes a ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...
- Linear TV Ad Buys Forecast To Fall 7% In 2025
Television News Daily, Wayne Friedman - Friday, November 28, 2025
Total linear core TV ad revenues are expected to land at $55 ...
- Slowing TV Set Sales: Don't See What You Want To See?
TV Watch, Wayne Friedman - Friday, November 28, 2025
For full-year 2025, global shipments are estimated at around 208.7 million unit ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Wednesday, November 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Scratching The Niche: Midsized Streamers Needing A Home
TV Watch, Wayne Friedman - Friday, November 21, 2025
AMC is starting up a new streaming service focused just on reali ...
- Your Home-Screen Ads Are Calling: Are You Picking Up?
TV Watch, Wayne Friedman - Wednesday, November 19, 2025
Over the past year, LG Ad Solutions has seen a more th ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- 'Cord Nevers': Young-Skewing Streaming Households Stable, Social Media Rising
Advanced TV Insider, Wayne Friedman - Wednesday, November 5, 2025
According to recent Comscore research, 18- to-34-year-old subscribers who are "cord never ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Analyst Forecasts 18% Gain In Q3 Streaming Ad Buys
Television News Daily, Wayne Friedman - Monday, October 27, 2025
National linear TV will drop 10% to $4.65 billion, with national ...
- Open Programmatic CTV: Roku Dominates, Apple Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 23, 2025
Roku's share of the market dipped 3% in Q3 vs. Q2 th ...
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
The deal follows one with Comscore for linear TV data and Kant ...
- LinkedIn Ad Spend Forecast To Surge Through 2027
MediaDailyNews, Colin Kirkland - Tuesday, October 21, 2025
LinkedIn has been projected to see ad revenue surges through 2027, accordi ...
- Guaranteeing, Pausing Ads For Performance Sake
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 21, 2025
Dentsu's divisions are on a roll. The agency conglomerate is working wi ...
- Disney's Churn Hit: All Negative News Out, Clearer Times Ahead?
TV Watch, Wayne Friedman - Tuesday, October 21, 2025
The rate of subscriber cancellation almost doubled for Disney+ and Hulu ...
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- CTV Ad Buying: How Can You Be Sure You're Getting What You Think You're Getting?
Media Insider, Dave Morgan - Thursday, October 9, 2025
Among the issues: Verification of ad delivery is a misnomer, and fra ...
- YouTube Launches Program To Connect Advertisers To Third-Party Experts
MediaDailyNews, Colin Kirkland - Tuesday, October 7, 2025
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known f ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- How CTV Is Making Ads More Interactive - And More Effective
Marketing Insider, Danyelle Horrillo - Wednesday, October 1, 2025
Among the creative, tech-forward solutions: Pause-screen takeovers; the comeback of QR co ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Late Night TV Finance - Move Everything To Streaming?
TV Watch, Wayne Friedman - Tuesday, September 23, 2025
There has been much discussion of late-night talk shows moving to digit ...