Tag results for "connected tv"
- Simpli.fi Improves Connection Between Search Data And Connected TVSimpli.fi has focused on intent-based and search data for years. The compan ...
- Vevo Sees Sharp Growth In Ad Business, Thanks To Smart TV - And YouTube"We have grown 25% to 30% each year in ad revenue," sa ...
- Screen Time: Smart TV Makers Looking For You -- As You Look At The ScreenFuture smart TV set makers will try to add things you ha ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- 4A's Call For Transparency In Measurement Currency MethodologiesMarketers and agencies require an accurate way to compare currencies to alloca ...
- Pulse Check: Buyers Weigh In On CTV's Advantages, Remaining ObstaclesMore input on why CTV spend, while growing, is still far bel ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- KERV Interactive Sees A New Way To Trade MediaKERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Overlay Ads On CTV Increase Search Intent, Study FindsBrands should consider using ads that appear in video content, rather th ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID FalloutThe Advertiser Perceptions survey, released by the IAB this morning, shows ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IABThe report estimates average time spent per day in 2022 for C ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront CommitmentsUpfront buys will also be about evenly divided among CTV-first, linear-first a ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBsThe new interface, which will launch in the second half of th ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With NielsenTubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Nielsen Strikes Smart TV Data Deal With VizioNielsen has struck a deal with Vizio to add data from Vizio ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLineBologna will work with TV networks looking to broaden interactive ad produ ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make DecisionsOnly 33% of marketers strongly agree they gain insights fast enough f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV UpfrontsOmnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success"Stop pussyfooting around the situation, just tell me what you're willing ...
- CTV: Let The Game Ads BeginGame publishers helped develop a solution that combines television-scale reach via C ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of InventoryThe update, open for public comment through May 31, 2022, includes t ...
- Do Streamers Attract 'Light,' Casual TV Viewers?What about those "light" TV viewers? For TV marketers, these consumers ha ...
- Report: 260 CTV Apps Were Delisted In Q4Programmatic advertisers spent at least $250,000 on the apps in Q4 pri ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience SegmentsAudigent on Tuesday will launch integrations with audience segments from Comscore ...
- Smart TVs Establish Key Beachhead For Connected-Home TechnologyMore than three-quarters of U.S. households now own a smart TV, t ...
- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV DevicesIn Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 GrammysMediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
