• by Fern Siegel , 4 hours ago

Sabio, an agency focused on connected television (CTV) advertising, is building its U.K. presence. The company has appointed Christian Gladwell as senior director of strategy and partnerships in London as part of its international expansion.

He reports to DJ Agahi, managing director, global.

Gladwell has 20 years of experience in advertising, performance marketing, gaming and global brand strategy.

Previously, he was global CEO of M&C Saatchi Performance, president at Machine Zone, and global client president at Dentsu, where he led the agency's global relationship with Procter & Gamble.

He also co-founded Human Digital, one of Europe's first social media agencies, which M&C Saatchi later bought.

Gladwell's brand experience includes Gillette and the London 2012 Olympic Games.

In addition to his agency roles, Gladwell was chief commercial officer at Norton Motorcycles and served as strategic advisor to Accrete Capital prior to joining Sabio.

Agahi said: “As Sabio continues to grow its CTV-first, transparent and unified platform across global markets, his strategic leadership and partnership expertise will be instrumental in helping us deepen agency relationships, accelerate adoption and scale in a sustainable way.”

Gladwell added: “The shift from linear TV to connected screens is one of the most significant changes the media industry has seen in decades. Sabio's end-to-end technology, real transparency and focus on premium, high-quality environments create one of the most compelling CTV propositions in the market.”