• by Fern Siegel , Yesterday

TBWA\Media Arts Lab, Apple's dedicated creative agency, named Pedro Sattin and Sébastien Rouvière as creative directors, based in Los Angeles.

The duo reports to Greg Greenberg and Saulo Rocha, executive creative directors.

Sattin is originally from Brazil, while Rouvière hails from France. The pair have worked across David New York, David Madrid, LOLA, LePub, Publicis Conseil and Wieden+Kennedy, amassing hundreds of awards.

Greenberg called their output “driven by craft, brash, loud and gets noticed in culture. They are already shaping work for Apple with their unique voices and perspectives.”

Their partnership began in Madrid and New York, collaborating on numerous campaigns. Rouvière said the experience was pivotal. “Building teams and trying to make work that mattered in two different cultures taught us how to adapt to a new environment without losing what we believed made the work good.”

The agency has eight hubs worldwide that focus on promoting Apple.

(Photo: Mariona Vilaros)