Spending On Identity Software For Advanced TV To Hit $5.5B By 2026

  • by June 24, 2022

Advertisers face significant challenges in measuring the reach of their campaigns as the television market becomes more fragmented.

The technology to track viewer behavior while respecting consumer behavior is a high-growth business, with spending on identity solutions in the United States more than doubling from $2.25 billion last year to …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications