Spending On Identity Software For Advanced TV To Hit $5.5B By 2026

by R.G. Williams , June 24, 2022

Advertisers face significant challenges in measuring the reach of their campaigns as the television market becomes more fragmented.

The technology to track viewer behavior while respecting consumer behavior is a high-growth business, with spending on identity solutions in the United States more than doubling from $2.25 billion last year to …

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