Tag results for "ad tracking"
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study FindsGoogle has always been against featuring more ads or paid promotional materi ...
- Court Wants FTC Input On Children's Privacy Battle With YouTubeA federal appeals court has asked the FTC to opine on wheth ...
- Google Interest-Based Android Ad Targeting Opens For Beta TestsGoogle has begun to roll out the first Beta for its Priva ...
- Court Rekindles Children's Privacy Battle With YouTube, Hasbro, OthersA federal appellate panel has revived a class-action complaint by parents ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle ReportsAlthough marketers seem less concerned about privacy issues, most feel that priva ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare AdvertisersAdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- Court Confirms Ruling Against Ad-Tech Company Over TrackingIn a defeat for ad-tech company NaviStone, a federal appellate court th ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMSIn the coming weeks, businesses and advertisers will see the Google t ...
- Can You Hear It Now?: Tuning in to Programmatic AudioIn a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- Pelosi Won't Back Federal Privacy Bill That Would Override State LawsHouse Speaker Nancy Pelosi suggested this week that she won't support t ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law"We are concerned that several provisions in the proposed regulations contravene t ...
- Sephora Fined Over Alleged Privacy Violations, Global Opt-Out FailureSephora has agreed to pay $1.2 million to settle allegations that ...
- FTC Considers Curbs On 'Commercial Surveillance'The FTC on Thursday officially began the lengthy process of crafting priva ...
- Google Delays Phasing Out Cookies In Chrome Until 2024Google said in a statement that it will once again delay t ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad TargetingThe newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026The biggest driver of adopting identity solutions for advanced TV is t ...
- Apple Backs Proposed Opt-In Privacy Bill"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- Ad Industry Blasts Federal Opt-In Privacy ProposalThe proposed draft bill will "have huge negative implications on the who ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From PrivacyA recent report from the Irish Council for Civil Liberties calls o ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching YouTracker Radar data suggests the feeling of being watched isn't just ...
- Connecticut Governor Signs Sweeping Privacy BillConnecticut has become the fifth state to enact a comprehensive privacy l ...
- NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices GuideDark patterns "involve obfuscation and a lack of clarity, with the likeliho ...
- DuckDuckGo Debuts First Web BrowserDuckDuckGo may have begun as a private search engine, but on Tuesd ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP AddressSome marketers are finding the jump to new platforms a challenge ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable BouncingThe privacy feature protects against bounce tracking, which allows trackers to tra ...
- Ad Industry Urges Congress To Reject Proposed Ban On 'Surveillance Advertising'"Reasonable uses of data should not be demonized, and certainly should n ...
- Industry Shutters Partnership For Responsible Addressable MediaThe ad industry is winding down the Partnership for Responsible Addressable Medi ...
- Google Makes Offline Conversion Tracking EasierGoogle Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- Yahoo Takes ID-Free Targeting To The WebPublishers using Next-Gen Solutions -- now available for the open web ...
- IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking CookiesBrands are already paying more to reach Apple customers after the iPho ...
