- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Google Starts Disabling Popular Ad Blockers
MediaDailyNews, Laurie Sullivan - Monday, October 21, 2024
Google Chrome has officially begun to disable popular ad blockers including uBlo ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- DAA Revamps Behavioral Targeting Opt-Out Mechanism
MediaDailyNews, Wendy Davis - Wednesday, June 12, 2024
The self-regulatory privacy organization Digital Advertising Alliance is unveiling a downloadable brows ...
- California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Friday, May 24, 2024
The bill would prohibit companies from developing or maintaining web browsers th ...
- FTC Issues New Privacy Rules For Online Health Services And Apps
MediaDailyNews, Wendy Davis - Friday, April 26, 2024
The FTCC on Friday issued regulations that will require operators of onli ...
- FTC Bans Cerebral From Harnessing Users' Health Data For Advertising
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
Cerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- What Hackers Do With 54B Leaked Cookies
Performance Marketing Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Google To Destroy Incognito Browsing Data
Performance Marketing Insider, Laurie Sullivan - Monday, April 1, 2024
Google will destroy data from millions of users' web-browsing histories as pa ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- Most-Read Stories Reveal '23 Was A Year Of Transition
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
From the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- Google Agrees To Settle Privacy Battle Over 'Incognito' Tracking
MediaDailyNews, Wendy Davis - Wednesday, December 27, 2023
Google has agreed to settle claims that it wrongly collected data abo ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- TikTok Must Face Lawsuit Over Pixel Tracking
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
TikTok must face a privacy lawsuit over allegations that it tracked w ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or Not
Media 3.0, Colin Kirkland - Friday, September 22, 2023
This week, TikTok introduced multiple features that should help advertisers better tra ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles Site
MediaDailyNews, Wendy Davis - Thursday, August 24, 2023
Meta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Reruns' Share Of Ad Spend Leaps Due To Strikes
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Reruns' share of spend hit 21% in June -- up 10 percenta ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 2, 2023
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- Tracking: What Marketers Should Know About Apple iOS 17
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 26, 2023
Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- Apple Accused Of Abusing Ad Tracking Position In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
France's competition agency on Tuesday said it had issued a statement ...
- TikTok Trackers Found On Missouri's COVID-19 Site
Digital News Daily, Wendy Davis - Wednesday, June 7, 2023
A government operated Missouri website that offers information about COVID-19 appears ...
- TikTok Hit With Privacy Lawsuit Over Online Tracking
Digital News Daily, Wendy Davis - Wednesday, May 31, 2023
A California resident has sued TikTok and its parent company, ByteDance, f ...
- Goodlife's Great Digitized Delivery Truck Caper
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
Delivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...