- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Court Wants FTC Input On Children's Privacy Battle With YouTube
Digital News Daily, Wendy Davis - Thursday, March 9, 2023
A federal appeals court has asked the FTC to opine on wheth ...
- Google Interest-Based Android Ad Targeting Opens For Beta Tests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 14, 2023
Google has begun to roll out the first Beta for its Priva ...
- Court Rekindles Children's Privacy Battle With YouTube, Hasbro, Others
Digital News Daily, Wendy Davis - Wednesday, December 28, 2022
A federal appellate panel has revived a class-action complaint by parents ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle Reports
Email Insider, Ray Schultz - Wednesday, November 2, 2022
Although marketers seem less concerned about privacy issues, most feel that priva ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, October 24, 2022
AdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- Court Confirms Ruling Against Ad-Tech Company Over Tracking
Digital News Daily, Wendy Davis - Wednesday, October 19, 2022
In a defeat for ad-tech company NaviStone, a federal appellate court th ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
In the coming weeks, businesses and advertisers will see the Google t ...
- Can You Hear It Now?: Tuning in to Programmatic Audio
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
In a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- Pelosi Won't Back Federal Privacy Bill That Would Override State Laws
Digital News Daily, Wendy Davis - Friday, September 2, 2022
House Speaker Nancy Pelosi suggested this week that she won't support t ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- Sephora Fined Over Alleged Privacy Violations, Global Opt-Out Failure
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
Sephora has agreed to pay $1.2 million to settle allegations that ...
- FTC Considers Curbs On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Thursday, August 11, 2022
The FTC on Thursday officially began the lengthy process of crafting priva ...
- Google Delays Phasing Out Cookies In Chrome Until 2024
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google said in a statement that it will once again delay t ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Apple Backs Proposed Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 10, 2022
"It appears Americans are closer than ever to obtaining meaningful privacy protections ...
- Ad Industry Blasts Federal Opt-In Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, June 9, 2022
The proposed draft bill will "have huge negative implications on the who ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 6, 2022
A recent report from the Irish Council for Civil Liberties calls o ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Inside Performance, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Connecticut Governor Signs Sweeping Privacy Bill
Digital News Daily, Wendy Davis - Wednesday, May 11, 2022
Connecticut has become the fifth state to enact a comprehensive privacy l ...
- NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices Guide
Digital News Daily, Wendy Davis - Tuesday, May 10, 2022
Dark patterns "involve obfuscation and a lack of clarity, with the likeliho ...
- DuckDuckGo Debuts First Web Browser
Inside Performance, Laurie Sullivan - Tuesday, April 12, 2022
DuckDuckGo may have begun as a private search engine, but on Tuesd ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Some marketers are finding the jump to new platforms a challenge ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable Bouncing
Inside Performance, Laurie Sullivan - Wednesday, March 9, 2022
The privacy feature protects against bounce tracking, which allows trackers to tra ...
- Ad Industry Urges Congress To Reject Proposed Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Tuesday, March 1, 2022
"Reasonable uses of data should not be demonized, and certainly should n ...
- Industry Shutters Partnership For Responsible Addressable Media
Digital News Daily, Wendy Davis - Thursday, February 24, 2022
The ad industry is winding down the Partnership for Responsible Addressable Medi ...
- Google Makes Offline Conversion Tracking Easier
Inside Performance, Laurie Sullivan - Thursday, February 24, 2022
Google Ads is rolling out Enhanced Conversions for Leads, an alternative ...
- Yahoo Takes ID-Free Targeting To The Web
Inside Performance, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies
Research Intelligencer, - Tuesday, February 8, 2022
Brands are already paying more to reach Apple customers after the iPho ...