Tag results for "ad tracking"
- Yahoo Hit With Privacy Suit Over ConnectIDA Vermont resident has sued Yahoo for allegedly violating consumer protection a ...
- Reddit Follows Google, Updates Ads Manager For SMBsReddit released several Ads Manager features Monday morning aimed at making ...
- AI Ads Target Site Visitors Without Publisher ConsentAds have begun to serve up on websites that block content, maki ...
- NAI Scraps Privacy Code, Offers Framework InsteadThe self-regulatory group NAI, which represents ad-tech companies, is no longer requiri ...
- Publicis Doubles Down On Identity, Acquires LotamePublicis Groupe announced Thursday it has entered into an agreement to acqui ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- TikTok Defeats Lawsuit Over Pixel TrackingA federal judge has dismissed a lawsuit by non-TikTok users who claim ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Google Starts Disabling Popular Ad BlockersGoogle Chrome has officially begun to disable popular ad blockers including uBlo ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- DAA Revamps Behavioral Targeting Opt-Out MechanismThe self-regulatory privacy organization Digital Advertising Alliance is unveiling a downloadable brows ...
- California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out ToolThe bill would prohibit companies from developing or maintaining web browsers th ...
- FTC Issues New Privacy Rules For Online Health Services And AppsThe FTCC on Friday issued regulations that will require operators of onli ...
- FTC Bans Cerebral From Harnessing Users' Health Data For AdvertisingCerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Sprite Campaign Takes Refreshing Approach To PrivacyPrivacy has become important to brands and consumers - but not t ...
- What Hackers Do With 54B Leaked CookiesNordVPN has found billions of ad tracking cookies leaked on the da ...
- Google To Destroy Incognito Browsing DataGoogle will destroy data from millions of users' web-browsing histories as pa ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automa ...
- Facebook Collects 'Link History,' Uses Data To Target AdsThe opt-out link history archival feature for Android and iOS devices ...
- Malware Restores Deleted Cookies To Break Into Google AccountsHere's one more reason to say goodbye to tracking browser cookies. ...
- Most-Read Stories Reveal '23 Was A Year Of TransitionFrom the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- Google Agrees To Settle Privacy Battle Over 'Incognito' TrackingGoogle has agreed to settle claims that it wrongly collected data abo ...
- The Countries Contributing Most To Ad-Tracker Increases This YearData suggests the share of ad-tracking requests in user traffic worldwide ro ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From KantarTerms were not disclosed, but the sale includes political ad tracking un ...
- TikTok Must Face Lawsuit Over Pixel TrackingTikTok must face a privacy lawsuit over allegations that it tracked w ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better tra ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles SiteMeta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Reruns' Share Of Ad Spend Leaps Due To StrikesReruns' share of spend hit 21% in June -- up 10 percenta ...
